In recent years, the advancement of technology in automobiles has been nothing short of astounding. While once reserved for only the most expensive vehicles, modern features are now available across the market, enhancing the driving experience. A variety of systems are integrated into nearly every aspect of new cars, significantly improving their functionality. Consequently, technology has become a major competitive area in the automotive industry, as consumers seek the latest innovations to improve their time behind the wheel. Below, you’ll find ten cars that represent the pinnacle of technological advancement, setting the standard for others to follow.
To compile this list with the most current and accurate information, data was sourced from various manufacturer websites and authoritative sources, including Consumer Reports and Car and Driver. The entries are ranked by their MSRP, from highest to lowest.
10. 2024 Audi A8

Starting MSRP: $90,900
German manufacturers are renowned for their build quality and engineering. While performance is a key focus, leading brands, such as Audi, also prioritize modern luxury. The Audi A8, the brand’s flagship luxury model, leads the way in automotive technology. The A8 has:
Performance Specifications
- Engine: 3.0-Liter V-6 with Mild Hybrid Drive
- Transmission: 8-Speed Automatic
- Horsepower: 335 HP
- Torque: 369 LB-FT
- Driveline: AWD
- 0-60 MPH: 5.6 Seconds
- Top Speed: 155 MPH (Specs sourced from Audi)
Starting at $90,900, the 2024 A8 includes advanced technology features. It features a 10.1-inch upper haptic display and an 8.6-inch screen below, both with the MMI Touch Response system. A 12.3-inch virtual cockpit is also available.
Standout Technology Features
- MMI Touch Response system for dual haptic center displays
- 12.3-inch virtual cockpit instrument cluster
- Adaptive cruise assist with lane guidance
- Top view camera system
- Bang & Olufsen® premium sound system with 3D audio
9. 2024 Genesis G90

Starting MSRP: $89,200
Genesis, established in 2016, is a Hyundai-owned brand. The 2024 G90 sedan, starting at $89,200, is the brand’s most expensive model. It competes with vehicles like the Audi A8 and is equipped with numerous technologies to enhance the driving experience.
Performance Specifications
- Engine: 3.5-Liter Twin-Turbocharged V-6 with Mild Hybrid Drive
- Transmission: 8-Speed Automatic
- Horsepower: 375 HP
- Torque: 391 LB-FT
- Driveline: AWD
- 0-60 MPH: 5.1 Seconds
- Top Speed: N/A (Specs sourced from Genesis)
The G90 streamlines processes and enhances comfort. The fingerprint authentication system allows keyless starting. In the rear, an 8-inch armrest touch display controls the climate and infotainment settings, and the vehicle has massaging semi-aniline leather seats.
Standout Technology Features
- Fingerprint authentication system
- Bang & Olufsen® premier 3D sound system
- Hands-free smart trunk
- Mood Curator ambient lighting system
- Forward collision avoidance assist
8. 2024 Lexus LS

Starting MSRP: $80,650
Lexus offers a wide range of models, including combustion, hybrid, and plug-in hybrid options across its 24 models. At the top of the sedan range is the 2024 Lexus LS, starting at $80,650 for the base LS 500 trim.
Performance Specifications
- Engine: 3.5-Liter Twin-Turbocharged V-6
- Transmission: 10-Speed Automatic
- Horsepower: 416 HP
- Torque: 442 LB-FT
- Driveline: RWD
- 0-60 MPH: 4.6 Seconds
- Top Speed: 155 MPH (Specs sourced from Lexus)
The Lexus LS prioritizes technology and comfort features. The top-spec LS Hybrid, starting at $115,560, includes the Lexus Teammate system for steering, acceleration, and braking, and the Executive Package that offers a 7-inch rear center console with massage settings. The hybrid also gets a 24-inch color head-up display, while the base model has a 10-inch version.
Standout Technology Features
- Lexus Teammate driver assistance system
- 7-inch rear center console
- Panoramic view monitor
- Lexus 12-speaker premium audio system
- 10-inch or 24-inch color head-up display
7. 2024 Mercedes-Benz E-Class

Starting MSRP: $62,300
Mercedes-Benz leads in luxury and innovation. The E-Class, a mid-size sedan, is the best-selling Mercedes-Benz, with over 15 million units sold. The E 450 4MATIC trim starts at $62,300.
Performance Specifications
- Engine: 2.0-Liter Turbocharged Inline-Four
- Transmission: 9-Speed Automatic
- Horsepower: 255 HP
- Torque: 295 LB-FT
- Driveline: RWD
- 0-60 MPH: 6.1 Seconds
- Top Speed: 149 MPH (Specs sourced from Mercedes-Benz)
The 2024 E-Class has advanced technology. The optional MBUX superscreen includes a 14.4-inch center touchscreen and a second display for the front passenger. The MBUX system uses artificial intelligence to enhance the driving experience.
Standout Technology Features
- Optional MBUX superscreen with a passenger-side display
- Burmester® 4D Surround Sound audio system
- Augmented reality navigation system
- Natural language understanding
- Optional Digital Light headlamps
6. 2024 BMW 5 Series

Starting MSRP: $57,900
The 2024 BMW 5 Series competes with the Mercedes-Benz E-Class. While the BMW brand emphasizes performance, the 5 Series remains competitive in technology and connectivity.
Performance Specifications
- Engine: 2.0-Liter Turbocharged Inline-Four
- Transmission: 8-Speed Automatic
- Horsepower: 255 HP
- Torque: 295 LB-FT
- Driveline: RWD
- 0-60 MPH: 5.9 Seconds
- Top Speed: 155 MPH (Specs sourced from BMW)
Starting at $57,900, the 5 Series features the BMW Curved Display, which includes a 12.3-inch digital instrument cluster and a 14.9-inch center touchscreen display, both covered by a single piece of curved glass.
Standout Technology Features
- BMW Curved Display with Drive 8.5 operating system
- My Modes driver mode select
- Standard parking assistant package
- Attentive hands-free highway assistant
- Lane Departure Warning
5. 2024 Cadillac CT5-V

Starting MSRP: $51,495
Cadillac offers the CT5. The V-Series model focuses on performance and technology. Prices start at $51,495.
Performance Specifications
- Engine: 3.0-Liter Twin-Turbocharged V-6
- Transmission: 10-Speed Automatic
- Horsepower: 360 HP
- Torque: 405 LB-FT
- Driveline: RWD
- 0-60 MPH: 4.6 Seconds
- Top Speed: 156 MPH (Specs sourced from Cadillac)
The CT5-V includes the Cadillac Super Cruise hands-free driving technology, an integrated performance data recorder, and a 12-inch digital instrument cluster.
Standout Technology Features
- Cadillac Super Cruise hands-free driving technology
- Integrated performance data recorder
- Bose 15-speaker premium surround sound audio system
- Head-Up Display
- HD rear vision camera
4. 2024 Infiniti Q50

Starting MSRP: $43,050
Infiniti, a luxury division of Nissan, is a key competitor in the segment, rivaling Genesis, Lexus, and BMW. The Q50 sedan offers comfort and technology for its price.
Performance Specifications
- Engine: 3.0-Liter Twin-Turbocharged V-6
- Transmission: 7-Speed Automatic
- Horsepower: 300 HP
- Torque: 350 LB-FT
- Driveline: RWD
- 0-60 MPH: 5.4 Seconds
- Top Speed: N/A (Specs sourced from Infiniti)
The 2024 Q50 offers the InTouch dual HD display package, with an 8-inch upper screen and a 7-inch lower screen.
Standout Technology Features
- Infiniti InTouch dual HD display system
- Enhanced intelligent key
- Intelligent cruise control
- Bose 16-speaker performance series audio system
- Predictive forward collision warning
3. 2023 Nissan Maxima

Starting MSRP: $38,340
Although discontinued at the end of 2023, the Nissan Maxima remains a tech-filled sedan. Its discontinuation is part of Nissan’s transition to all-electric models, set to debut in 2026.
Performance Specifications
- Engine: 3.5-Liter V-6
- Transmission: CVT Transmission
- Horsepower: 300 HP
- Torque: 261 LB-FT
- Driveline: FWD
- 0-60 MPH: 5.7 Seconds
- Top Speed: 132 MPH (Specs sourced from Nissan, and Car and Driver)
The Maxima’s cabin has an 8-inch center touchscreen display, climate-controlled front seats, and a heated steering wheel.
Standout Technology Features
- Remote engine start system with intelligent climate control
- Dual-zone automatic temperature control
- ‘Zero gravity’ sport seats
- Nissan door-to-door navigation
- Bose 11-speaker premium audio system
2. 2024 Hyundai Sonata

Starting MSRP: $27,500
Hyundai has refreshed the Sonata sedan for this model year. The Sonata is one of the most affordable cars in its class that offers an array of technological features. The 2024 Sonata includes dual 12.3-inch screens connected by a single curved display: one is for the instrument cluster and the other for the main touchscreen.
Performance Specifications
- Engine: 2.5-Liter Four-Cylinder
- Transmission: CVT Transmission
- Horsepower: 290 HP
- Torque: 311 LB-FT
- Driveline: FWD
- 0-60 MPH: 7.7 Seconds
- Top Speed: 150 MPH (Specs sourced from Hyundai)
Standout Technology Features
- Dual 12-inch display screens
- Wireless Apple CarPlay and Android Auto
- Hyundai digital key 2
- Touch Highway driving assist
- Lane-keeping assist
1. 2024 Kia K5

Starting MSRP: $26,990
The 2024 Kia K5 is a direct rival to the Hyundai Sonata. The 2024 K5 also comes with dual 12.3-inch displays, but takes onboard a curved design style for the connecting display, in comparison to the Sonata’s hard-edged appearance. The Kia K5 is one of the most affordable new sedans on the market, and owners can utilize the integrated Amazon Alexa feature.
Performance Specifications
- Engine: 2.5-Liter Four-Cylinder
- Transmission: 8-Speed Automatic
- Horsepower: 191 HP
- Torque: 181 LB-FT
- Driveline: FWD
- 0-60 MPH: 7.8 Seconds
- Top Speed: 132 MPH (Specs sourced from Kia)
Standout Technology Features
- Dual 12-inch display screens
- Amazon Alexa voice command
- Remote start with climate control
- Automatic emergency braking
- Surround View Monitor