1979 Dodge Vans: A Snapshot of ‘Truckin’ America’
The late 1970s witnessed the peak of the Detroit van wars, with the ‘Big Three’ – Chrysler, General Motors, and Ford – constantly refining their van models. Dodge capitalized on this trend, as evidenced by a full-page magazine advertisement from 1979. In that year, Dodge claimed the top spot in the van market, promoting its Sportsman passenger van (marketed as a station wagon by Chrysler) and the Tradesman cargo van.
