When considering luxury vehicles, names like Bentley, Rolls-Royce, BMW, and Mercedes-Benz often come to mind. However, a contender often overlooked in that esteemed company is the Genesis G90. This article delves into why the 2025 Genesis G90 deserves equal recognition for its luxurious appointments, striking design, and impressive reliability. We’ll examine its pricing, features, what sets it apart, and how it stacks up against the competition.

Identifying the Genesis G90
The Genesis G90, with its long hood, sleek body, and assertive diamond-shaped grille, exudes luxury. It’s designed to make a statement in the burgeoning luxury sedan market. While the BMW 7 Series is instantly recognizable, the G90 offers a more understated elegance that provokes a second glance, prompting curiosity and a desire to know more. This element of exclusivity adds to its appeal.
Pricing and Features
The 2025 Genesis G90 offers two exceptional options, both carrying a significant price tag, which may explain its lower sales volume compared to some rivals. Starting at $89,700, the 3.5T model includes 20-inch alloys, Nappa leather seats, power front seats with massage, three-zone climate control, wireless Apple CarPlay and Android Auto, matte wood trim, and heated/ventilated rear seats.
For those seeking even more, the 3.5T E-Supercharged, priced around $100,000, adds a Bang & Olufsen sound system, massage front seats, 21-inch wheels, and the powerful engine enhancements.
Performance Specifications
Both G90 models feature a 3.5-liter twin-turbocharged V-6. The 3.5T E-Supercharged adds a mild-hybrid configuration and a 48-volt electric supercharger, boosting power to over 400 horsepower. This results in 0-60 MPH times under six seconds and a top speed of 133 MPH. The G90 is a substantial sedan, measuring 207.7 inches in length, 76 inches wide, and 58.7 inches high, with a curb weight of 5,149 pounds. Both models offer an eight-speed automatic transmission with paddle shifters and all-wheel drive.
The G90 3.5T features electronically controlled suspension with Road Preview, while the 3.5T E-Supercharged upgrades to multi-chamber air suspension and rear-wheel steering.
Interior Comfort and Safety
Inside, the G90 provides seating for five with generous legroom and headroom. The interior boasts microfiber suede headliners, aluminum door sills, a heads-up display (HUD), and a leatherette-wrapped instrument panel. The Mood Curator system allows control of massage functions, ambient temperature and lighting, and cabin fragrance. Standard features also include a heated steering wheel, active noise-canceling, a 12.3-inch digital driver display, and a 12.3-inch HD navigation system.
The 3.5T E-Supercharged includes second-row vanity mirrors and the Anti-Bacterial Package. Safety features include Smart Cruise Control, Lane-Keep Assist, Blind-Spot Collision-Avoidance Assist, and a Surround View Monitor, among others.
Innovation and Tech Features
Genesis has become known for innovation, earning high marks in the Tech Experience Index (TXI) Study. The 2025 G90 incorporates features like an Easy Close System for rear doors, Remote Smart Parking Assist, Genesis Digital Key 2, and a Fingerprint Authentication System. These technologies offer convenience and a modern driving experience.
Maintenance and Fuel Efficiency
While luxury sedans often come with higher maintenance costs, Genesis offers a relatively low average annual maintenance bill of $524. The G90 is estimated to have a five-year ownership cost of $103,150. Although not the most fuel-efficient, the G90 offers a decent range, with the 2025 G90 3.5T averaging 21 MPG combined and the 3.5T E-Supercharged averaging 20 MPG. This results in a maximum range of up to 405 miles.
Competition in the Luxury Sedan Market
The Genesis G90 competes within a crowded luxury sedan market. It sits between the BMW 5 Series and the Bentley Flying Spur in terms of pricing. Compared to models like the Audi A3, Cadillac CT5, and BMW 3 Series, the G90 offers superior luxury and comfort. Compared to higher-end models such as the Rolls-Royce Spectre and Mercedes-Maybach S-Class, it holds its own, delivering a reliable and innovative driving experience.