Ferrari Enters a New Era with Its First Electric Vehicle
Ferrari, the renowned Italian automaker, is poised to unveil its first purely electric model in October 2025. This move marks the beginning of a new era for the company, which is known for its high-performance combustion engines. Despite the shift towards electric vehicles (EVs), Ferrari has stated that it will continue to produce V-12 engines until they are banned.
Key Features of the Ferrari EV SUV
- Platform: Ferrari is likely to use a bespoke platform for its first EV, which will be built at a new “E-building” located near its Maranello campus. Spy shots suggest that the vehicle will have a design that blends elements of sports cars and SUVs.
- Powertrain: The automaker plans to build most of the EV’s components in-house, including the motors and high-voltage batteries. Ferrari will leverage its experience with plug-in hybrid models, such as the SF90 Stradale and 296 GTB, to develop the e-motors and powertrain control systems.
- Performance and Noise: Ferrari has indicated that the EV won’t be entirely silent, as electric motors make noise. The company is expected to enhance the noise of the EV motors via in-cabin speakers.
Market Positioning and Competition
The Ferrari EV SUV will enter a niche market with few competitors, such as the Maserati GranTurismo Folgore and Rolls-Royce Spectre. Depending on its performance level, it could also compete with electric supercars like the Rimac Nevera. Ferrari’s biggest challenge will be convincing customers of the value of purchasing an electric car at a high price point, expected to be north of $500,000.
Estimated Arrival and Price
Ferrari is set to reveal its first EV on October 9, 2025, with sales expected to begin in early 2026. The starting price is anticipated to be over $500,000, reflecting the car’s exclusive nature and high-performance capabilities.
