Yahoo, as part of the Yahoo family of brands including Yahoo and AOL, utilizes cookies on its sites and applications.
Cookies, and similar technologies like web storage, enable websites and apps to store and retrieve information from your device. This functionality serves several key purposes:
- Delivering and maintaining Yahoo’s sites and apps.
- Authenticating users and securing accounts to prevent spam and abuse.
- Measuring how users interact with our services.
If you select ‘Accept all’, we and our partners, including 239 involved in the IAB Transparency & Consent Framework, will additionally utilize cookies. This use includes accessing information on your device, employing precise geolocation data, and utilizing other personal data such as IP address, browsing history, and search data. This information is used to offer personalized advertising and content, measure advertising and content performance, conduct audience research, and further develop our services.
If you choose ‘Reject all’, we and our partners will not use cookies or personal data for these additional purposes. You can further customize your choices by clicking ‘Manage privacy settings’. You always have the flexibility to withdraw your consent or adjust your preferences later through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links located on our sites and applications. For more detailed information on how we handle your personal data, consult our privacy policy and cookie policy.
