We, Yahoo, are part of the Yahoo family of brands, encompassing sites and apps such as Yahoo and AOL, along with Yahoo Advertising, our digital advertising service. When you use our sites and apps, we employ cookies and similar technologies like web storage. These tools enable website and app operators to store and retrieve information from your device. You can find further details in our cookie policy.
Cookies serve several purposes:
- Delivering our sites and apps to you.
- Authenticating users, implementing security measures, and preventing spam and abuse.
- Measuring your engagement with our sites and apps.
If you select ‘Accept all,’ we and our partners, including 238 participants in the IAB Transparency & Consent Framework, will also store or gain access to information on your device (i.e., use cookies). We will then utilize precise geolocation data and other personal data, such as your IP address and browsing/search data, for:
- Personalized advertising and content.
- Advertising and content measurement.
- Audience research.
- Services development.
If you prefer that neither we nor our partners use cookies or your personal data for these additional purposes, select ‘Reject all.’ To customize your choices, click ‘Manage privacy settings.’ You retain the ability to withdraw your consent or adjust your preferences at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links within our sites and apps. For comprehensive information regarding our use of your personal data, please consult our privacy policy and cookie policy.
