Audi Enters the Affordable EV Arena
A key concern for many prospective electric vehicle (EV) buyers is the price. EVs, even those from mainstream brands, often come with hefty price tags. Luxury brands, in particular, tend to carry premium pricing. However, Audi is aiming to alleviate this issue with the introduction of a new, entry-level EV model, designed to be more accessible to a wider range of consumers.
According to reports in the Süddeutsche Zeitung, the German automaker is planning an all-electric vehicle that will be similar in size to the A3. This was confirmed by Audi CEO Gernot Döllner, who stated, “It will be an electric vehicle in the same class as the A3.”
Initially slated for a 2027 launch, the debut of this competitively priced EV has been moved up to next year. Aside from its existence and expedited timeline, few details are confirmed regarding this upcoming model.
One possibility is that the new EV could be a more upscale version of the Volkswagen ID.3, a compact five-door hatchback. However, since the ID.3 is already several years old, Audi may opt for a fresher design. Another potential foundation is the Volkswagen ID.2all concept car, which debuted in March 2023. The production version of the ID.2all is expected to go on sale in 2026, with a starting price of approximately €25,000, or around $27,000 based on current exchange rates.
Another possibility is the recently unveiled Volkswagen ID.Every1 concept. The production version of the ID.Every1 is projected to be even more affordable, potentially starting at just €20,000 ($22,000). Both the ID.2all and ID.Every1 are hatchbacks with clean, elegant styling, reminiscent of the classic Volkswagen Golf.
The ID.2all is built on VW’s MEB Entry platform and is expected to provide a range of up to 450 km (about 280 miles) on the WLTP test cycle. The concept also boasts around 222 horsepower, which should provide ample performance for a vehicle of this size.
For Audi, the challenge lies in creating an affordable EV that still feels like a luxury car. While it is relatively easy to rebadge a model using existing platforms, powertrains, and technology, ensuring a vehicle fits within the brand’s identity can prove difficult. However, Audi has a long history of doing just that. As a result, many Volkswagen and Audi models share a considerable number of components, yet Audis often possess a distinct look and feel that separates them from their mass-market counterparts.
