Secretive Startup Takes Different Approach to Electric Vehicles
A mysterious two-seat electric pickup truck spotted recently in Los Angeles may offer a glimpse into one of the most ambitious EV projects in years. Slate Auto, a secretive Michigan startup with deep ties to Amazon and backing from Jeff Bezos, is developing a $25,000 compact electric pickup truck. Unlike most EV companies focusing on luxury vehicles, Slate is creating a no-frills, affordable EV inspired by the simplicity of the Ford Model T.
The Unconventional Approach to EVs
Slate Auto emerged from stealth mode in 2022, incubated within Re:Build Manufacturing, a company co-founded by former Amazon executive Jeff Wilke. Since then, the startup has quietly raised over $100 million and assembled a leadership team with veterans from major automotive companies. The project is backed not only by Bezos’s investment but also by former Amazon executives in key positions.
Key Features of Slate Auto’s Electric Pickup
- Affordable Pricing: Projected $25,000 price tag, significantly lower than most EVs
- Customization: Plans to offer a range of accessories, parts, and apparel for personalization
- DIY Culture: ‘Slate University’ will reportedly offer open-source repair and upgrade tutorials
- Production: Potential start of production as early as late 2026 near Indianapolis
Leadership and Strategy
The company is led by CEO Christine Barman, a Chrysler veteran who previously oversaw programs for vehicles like the Dodge Charger. Unlike many EV startup founders, Barman has maintained a low profile while building Slate’s operations. The company plans to outsource high-voltage systems and motors to speed development and reduce costs.
Market Impact
Slate Auto’s strategy represents a risky but potentially necessary move in a cooling EV market where many startups are struggling. If successful, it could signal a shift toward a more accessible EV future where electric vehicles are not just luxury items but practical tools for everyday use.
