Porsche Brings Luxury to Big Fashion Glilot
Porsche Israel has launched its first luxury pop-up at Big Fashion Glilot, making the brand more accessible to the wider public. The pop-up, which runs for three months, features three rotating Porsche models, including the new 911 and electric Macan.
The luxury car manufacturer has broken its traditional exclusivity by bringing its experience to a popular shopping center. Shay Duani, CEO of Orchid Sports Cars, Porsche’s official importer in Israel, explained that the goal is to allow both existing and new customers to experience the brand in a relaxed atmosphere.
The pop-up was established with an investment of around NIS 0.5 million and meets Porsche’s international standards. Visitors can closely inspect the vehicles and learn about the company’s latest innovations in a more open environment than traditional showrooms.
Porsche has seen significant success in Israel, with over 3,000 vehicles on the roads as of December 2024. The brand continues to grow in popularity despite its high prices. Recent launches include the new 911 with a hybrid GTS version and the electric Macan, the brand’s first electric SUV.
The electric Macan offers a driving range of up to 637 km and combines power with advanced technology. The new pop-up at Glilot is expected to attract car enthusiasts and those interested in the luxury brand, making Porsche’s world more accessible than ever.
