Mercedes-Benz Exits Small Van Market, Focuses on Midsize and Large Vans
Mercedes-Benz Group AG announced on Friday that it is discontinuing its smaller van models, Citan and T-Class, to concentrate on midsize and large vans. This move aligns with the company’s ‘Growth in profitable segments’ strategy for its van division.
According to an emailed statement to Reuters, Mercedes-Benz will “focus on the Midsize and Large size Van segments in the future and end [its] engagement in the Small Van segment next year.” This decision effectively ends years of collaboration with French partner Renault on these models.
The Automobilwoche magazine first reported the planned discontinuation of the Citan, used for commercial purposes, and the T-Class, designed for private use, along with their electric versions. The phase-out is expected to occur in mid-next year.
The decision marks a significant shift in Mercedes-Benz’s van strategy, optimizing its product portfolio by targeting investments in more profitable segments. This change not only affects the company’s product lineup but also its partnership with Renault, concluding their cooperation on these specific van models.
As the automotive industry continues to evolve, Mercedes-Benz’s focus on midsize and large vans positions the company to capitalize on potentially more lucrative market segments. The move is part of a broader trend among automakers to refine their product offerings and focus on profitable areas.
