Bestselling Luxury Vehicles in 2025
The luxury vehicle market continues to be dominated by crossover SUVs, with the top 10 bestselling models showcasing a mix of established premium brands and surprising entries. Here’s a breakdown of the top luxury vehicles selling in 2025:
Top 10 Bestselling Luxury Vehicles:
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Lexus RX: 24,716 units sold
- The RX remains the most popular premium vehicle in the U.S. market, despite a 7% sales decline compared to the previous year.
- The RX remains the most popular premium vehicle in the U.S. market, despite a 7% sales decline compared to the previous year.
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Lexus NX: 17,992 units sold
- Sales were up 5% through the first quarter, making it a strong competitor in the subcompact luxury SUV segment.
- Sales were up 5% through the first quarter, making it a strong competitor in the subcompact luxury SUV segment.
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BMW X5: 17,438 units sold
- SUVs are now BMW’s bread and butter, with the X5 being the bestselling model by a wide margin. Sales were up 17% through the first quarter.
- SUVs are now BMW’s bread and butter, with the X5 being the bestselling model by a wide margin. Sales were up 17% through the first quarter.
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Buick Envision: 15,485 units sold
- Though not a full-bore luxury brand, the Envision competes in the compact luxury SUV segment due to its pricing and specs. Sales are up considerably from the previous year.
- Though not a full-bore luxury brand, the Envision competes in the compact luxury SUV segment due to its pricing and specs. Sales are up considerably from the previous year.
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Mercedes-Benz GLE-Class: 14,026 units sold
- The GLE-Class SUV was the bestselling vehicle in Mercedes’ lineup, including various versions like AMG performance models and the GLE Coupe.
- The GLE-Class SUV was the bestselling vehicle in Mercedes’ lineup, including various versions like AMG performance models and the GLE Coupe.
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Audi Q5: 13,659 units sold
- The Q5’s sales were up 19% through the first quarter. A new model is set to arrive soon, with both old and new models being sold alongside each other for the 2025 model year.
- The Q5’s sales were up 19% through the first quarter. A new model is set to arrive soon, with both old and new models being sold alongside each other for the 2025 model year.
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Mercedes-Benz GLC-Class: 13,020 units sold
- The GLC’s broad lineup, including plug-in hybrid and AMG performance models, contributed to its strong sales performance, beating last year’s numbers.
- The GLC’s broad lineup, including plug-in hybrid and AMG performance models, contributed to its strong sales performance, beating last year’s numbers.
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Volvo XC60: 12,706 units sold
- The XC60 is Volvo’s compact luxury SUV and is receiving a refresh for the 2026 model year with visual tweaks.
- The XC60 is Volvo’s compact luxury SUV and is receiving a refresh for the 2026 model year with visual tweaks.
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Cadillac Escalade: 12,683 units sold
- The Escalade remains Cadillac’s bestseller, with its brand cachet being nearly as strong as the Cadillac brand itself. This figure doesn’t include the new electric derivative, Escalade IQ.
- The Escalade remains Cadillac’s bestseller, with its brand cachet being nearly as strong as the Cadillac brand itself. This figure doesn’t include the new electric derivative, Escalade IQ.
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BMW X3: 11,235 units sold
- The X3 compact luxury SUV saw a 32% sales drop in the first quarter but remains the second bestselling BMW model.
- The X3 compact luxury SUV saw a 32% sales drop in the first quarter but remains the second bestselling BMW model.
The list highlights the dominance of crossover SUVs in the luxury vehicle market. Sales figures are subject to quarterly updates as new reports are released.
