Yahoo Cookie Policy and Data Usage
Yahoo, part of the Yahoo family of brands, uses cookies and similar technologies to enhance user experience and collect data. The Yahoo family includes various sites and apps such as Yahoo, AOL, Engadget, Rivals, In The Know, and Makers.
How Cookies Are Used
Cookies and similar technologies like web storage allow Yahoo to:
- Provide and operate their sites and apps
- Authenticate users and apply security measures
- Prevent spam and abuse
- Measure site and app usage
Data Collection Practices
Yahoo collects aggregate data about:
- Number of visitors
- Device types (e.g., iOS or Android)
- Browser types
- Visit durations
This data is not tied to specific users.
Personalized Advertising and Content
If users accept all cookies, Yahoo and its partners (including 240 members of the IAB Transparency & Consent Framework) will:
- Store and access device information
- Use precise geolocation data
- Collect personal data like IP addresses and browsing/search history
These practices support:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research
- Services development
Managing Privacy Choices
Users can:
- Accept all cookies
- Reject all cookies
- Manage privacy settings for customized choices
Users can withdraw consent or change settings at any time through ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps.
For more details, refer to Yahoo’s privacy policy and cookie policy.
