In the early 20th century, America was home to some of the world’s most luxurious cars, with brands like Duesenberg, Packard, Cord, and Cadillac leading the way in automotive innovation. Cadillac, founded in 1902 by Henry Leland, was once considered “the standard of the world.” However, after The Great Depression decimated many luxury car manufacturers, Cadillac remained as one of the few survivors. Although its prestige has waxed and waned over the years, Cadillac is currently attempting to reclaim its former glory with its flagship EV, the Celestiq, priced at around $340,000.
Now, a new challenger has emerged in the form of Dacora Motors, a startup founded by husband-and-wife team Kristie and Eric D’Ambrosio-Correll, both MIT-educated engineers. Dacora aims to outdo the Celestiq with an even more extravagant EV that starts at $500,000. The unnamed vehicle was unveiled recently and is sure to turn heads on the road with its distinctive design.
Dacora’s Ultra-Luxury EV Features
The Dacora EV is a large sedan that pays homage to pre-war sedans with its retro styling, developed in collaboration with Pininfarina. Its design features a long hood lined with wood and a vanishing rear, evoking the era of land yachts. The car’s identity is unmistakable, and its luxurious credentials are evident at first glance.
Inside, the cabin continues the luxurious theme with wood trim that can be personalized by the owner. Dacora will also offer swappable capsule collections for the seat trim, allowing owners to keep their vehicle’s interior in line with the latest fashion trends or seasonal preferences – wool in winter and linen in summer, for example. The level of customization extends to the seating configuration, with options ranging from three to seven seats, and an adjustable floor system to ensure ergonomic comfort for drivers of all sizes.
Technology and Performance
Despite its retro aesthetic, the Dacora EV is packed with cutting-edge technology. It boasts a fully electric powertrain delivering 800 horsepower and a battery capacity that allows for 400 miles of range. A hybrid alternative is also promised, though details are yet to be released. The interior features a screen hidden behind a semi-transparent wood panel, which displays information such as media settings and navigation instructions when needed, adding a touch of sophistication. Physical dials and switches made from high-quality materials provide a sensory delight for drivers and passengers alike.
Dacora has already seen significant interest in its vehicle, with reservations exceeding 150% of the planned first-year production capacity. The company plans to establish a 100-acre campus in the Hudson Valley, New York, next year, where production will take place, and curated events for owners will be hosted. While delivery dates and annual production numbers have not been announced, Dacora is poised to make a significant impact on the ultra-luxury EV market.
