Electric vehicles are losing their appeal for new drivers in Western countries, even as current owners become more satisfied with their battery-powered cars, according to a recent survey by Shell Plc. The study, which polled over 15,000 drivers across China, Europe, and the US, found that high initial costs remain a significant barrier to adopting electric vehicles (EVs). Drivers of gasoline-powered cars in both the US and Europe reported decreasing interest in switching to EVs.
Key Findings
In Europe, 43% of non-EV drivers cited affordability as a major concern. The survey revealed a growing divide in attitudes toward electric cars between current owners and potential buyers. In the US, interest in switching to EVs among internal combustion engine drivers dropped to 31% from 34% in 2024. Similarly, in Europe, interest decreased to 41% from 48% the previous year.
Contrasting Trends Globally
The survey highlighted contrasting trends across different regions. While interest in EVs declined in Western nations, China saw significant gains. The percentage of single-vehicle owning EV drivers in China rose from 72% to 89%, showcasing the country’s advancements in EV technology and cost reduction.
Current EV Owners’ Perspectives
The survey also revealed that globally, nine out of ten current EV drivers indicated they would consider purchasing another electric vehicle for their next car. About 60% of EV drivers reported reduced anxiety about running out of charge compared to a year ago, while three-quarters noted improvements in the availability and choice of public charging points.
Industry Response
“While current EV drivers are feeling more confident, the relatively high cost of owning an electric vehicle, combined with broader economic pressures, are making it a difficult decision for new consumers,” said David Bunch, Shell’s Group Executive Vice President of Mobility and Convenience. Shell remains committed to EVs, operating over 75,000 charge points worldwide. “More must be done to stimulate demand and ensure no one is left behind in the shift to cleaner transport,” Bunch added.
The findings suggest that while EVs are gaining traction among existing owners, significant challenges remain in attracting new customers, particularly in Western markets.
