Ferrari has reportedly delayed the launch of its second electric vehicle (EV) until at least 2028, according to sources close to the matter. The Italian luxury automaker had initially planned to introduce its sophomore EV in 2026, just a year after its first series-production electric car hits the market later this year.
The decision comes as demand for premium electric vehicles has slowed down globally, affecting several manufacturers. Ferrari’s first EV is expected to be priced at over half a million dollars when it arrives on the market in 2026. The company is taking a cautious approach to its EV strategy, leveraging the delay to advance its battery technology and assess market demand.
Ferrari’s EV Strategy Under Scrutiny
Ferrari’s first EV is set to debut with a teaser campaign starting in October, culminating in a full reveal next spring. The vehicle will feature a unique design, departing from the company’s current lineup. Spy shots have revealed a hatchback-like proportions, similar to the GTC4Lusso, with a short hood and spacious cabin. The electric model is expected to be a significant milestone for Ferrari, with the company emphasizing that its EVs will “have a soul.”
The second EV, whose fate now hangs in the balance, is speculated to be more affordable than its predecessor, potentially priced around $300,000. It may take the form of a sporty two-door coupe, competing with other delayed luxury EVs like the Lamborghini Lanzador concept. Ferrari enthusiasts, who prefer the brand’s traditional loud and emotive sports cars, may welcome the delay. Models like the 296 Speciale and the rumored F80 flagship embody the characteristics that Ferrari fans cherish.
As Ferrari navigates the evolving landscape of luxury electric vehicles, the company remains committed to its electrification journey. The delay in the second EV’s launch allows Ferrari to refine its strategy and technology, potentially leading to more exciting and sustainable electric sports cars in the future. With its first EV on the horizon and advancements in battery technology on the way, Ferrari is poised to make a significant impact in the luxury EV market.
