Ram is revolutionizing the automotive industry by introducing a groundbreaking 10-year/100,000-mile limited powertrain warranty for its 2026 models. This comprehensive warranty covers critical components such as engines, transmissions, transfer cases, driveshafts, differentials, and axles – parts that are notoriously expensive to repair or replace.
The Changing Landscape of Vehicle Ownership
Recent studies have shown that Americans are holding onto their vehicles longer than ever before. The average age of cars and light trucks on U.S. roads reached 12.6 years last year, a significant increase from 11.1 years in 2012. This trend is mirrored in financing patterns, with nearly 80% of new truck loans exceeding five years.
Industry-Standard Warranties Fall Short
Traditionally, new vehicles come with a standard 3-year/36,000-mile warranty, which now covers less than a quarter of the average vehicle’s lifespan. Ram CEO Tim Kuniskis has criticized this practice, arguing that it no longer aligns with modern ownership patterns. “If something serious goes wrong after the warranty expires and they’re still paying on the truck, they might never buy another vehicle from that brand again,” Kuniskis noted during a recent media briefing.
A Customer-Centric Approach
The new warranty is standard on all 2026 Ram trucks and vans, applying to the original customer – both individuals and businesses, though it excludes fleet purchases. While it’s not a bumper-to-bumper warranty, this limited powertrain coverage has the potential to save customers thousands of dollars in repair costs. Kuniskis emphasized, “Our customers are making a long-term investment in Ram, and with America’s Best Full-size Truck Limited Powertrain Warranty, Ram is making a stronger and longer commitment to our customers.”
Implications and Exceptions
This bold move by Ram not only enhances customer confidence but also sets a new benchmark in the industry. By providing extended warranty coverage that aligns with modern vehicle ownership patterns, Ram is demonstrating its commitment to customer satisfaction and loyalty.
