The Audi S8: A Sporty Luxury Sedan
In the realm of luxury sedans, the Audi S8 stands out as a dark horse, offering a potent mix of performance and luxury that sets it apart from its competitors. While other luxury sedans like the Genesis G90, BMW 7 Series, and Mercedes-Benz S-Class excel in various aspects, they often lack the sporting flair that the S8 embodies.
A Better Alternative to Traditional Luxury Sedans
The Audi S8 improves upon the much-maligned A8, enhancing its performance and addressing some of the criticisms of its predecessor. Unlike the A8, which feels outgunned by its competitors due to its lackluster performance, the S8 is a driver’s car that offers an engaging driving experience. With its adaptive dampers and Audi Sport rear differential, the S8 strikes a better balance between comfort and handling.

The V8 Powerhouse
At the heart of the S8 lies a powerful 4.0-liter mild-hybrid V8 engine, producing 563 horsepower and 590 lb-ft of torque. This engine is the same one found in models like the RS6, and it feels right at home in the S8. The V8’s performance is a significant upgrade over the standard A8 and many of its competitors, which often favor six-cylinder engines.
Updates for the 2025 Model Year
For 2025, the S8 has received some notable updates. Audi has introduced new 21-inch wheels as standard, paired with performance tires, although all-season tires are available as a no-cost option. The Extended Leather Package, previously an optional extra, is now standard, featuring more leather throughout the interior.
Comparison to Competitors
While the Mercedes-Benz S-Class is considered the better luxury car due to its sublime ride, hushed interior, and advanced tech features, the S8 offers a more engaging driving experience. The S-Class starts at $118,900, less than the S8’s $126,595 MSRP, but the V8-powered S58 costs $128,600 and produces less power than the S8.
The BMW 7 Series also emphasizes luxury over sportiness, offering extensive customization options and advanced tech features like a massive rear theater screen. However, the 7 Series falls short in terms of performance compared to the S8, with the 760i producing 536 horsepower.

The S8’s Unique Positioning
The Audi S8 is uniquely positioned as a luxury sedan that prioritizes performance. Its big V8 engine provides incredible power, and the transmission shifts quickly. The S8’s suspension is also noteworthy, offering a predictive ride that firms or smooths out bumps in the road.
While the S8’s tech features are not as extensive as those of its competitors, its Bang & Olufsen 3D sound system is among the best in its class. The S8’s strengths lie in its speed and driving dynamics, making it an excellent choice for those who value performance in a luxury sedan.
In conclusion, the Audi S8 is a compelling option in the luxury sedan market, offering a blend of luxury and performance that is hard to find elsewhere. Its unique positioning as a driver’s car sets it apart from its more comfort-focused competitors, making it an attractive choice for those who crave a sporty driving experience.