Audi Reverses Course on EV Plans
Audi has reversed its previous decision to end the development and sale of internal combustion-powered vehicles by 2033, according to CEO Gernot Döllner in an interview with Autocar. The company is now maintaining flexibility in its production lineup.
Döllner stated that the previous management’s decision to end ICE development in 2026 won’t be followed through, citing the need for flexibility. The company is instead launching new internal combustion engine and plug-in hybrid vehicles between 2024 and 2026. This move gives Audi flexibility for at least another 7-10 years, according to Döllner.
Shift in Strategy
The change in plans comes as Audi prepares to lead the development of Volkswagen Group’s hardware and software architecture for larger models. This includes the next-generation SSP platform that will be used for “software-defined vehicles.” The first Audis using this platform are expected to hit the market in late 2027 or 2028, with assistance from Rivian.
As part of its restructuring, Audi is removing lower-end models like the A1 and Q2 from its lineup, making the A3 and Q3 the new entry points for the brand. High-end models such as the A8, Q7, and Q8 will continue to be produced.
This decision reflects a broader trend in the automotive industry, with multiple manufacturers adjusting their EV plans due to slower adoption rates and changing regulations. The shift comes after the U.S. government scaled back EV mandates following President Trump’s inauguration.
