Bentley has unveiled the EXP 15 concept, a high-end electric sedan designed to test market demand for such vehicles. The EXP 15 boasts a revolutionary design, particularly in its front end. The traditional upright grille has been reimagined as “a piece of digital art” illuminated by LEDs. This innovative approach replaces conventional headlights with four ultraslim light strips, giving the vehicle a futuristic appearance.
The EXP 15 represents Bentley’s foray into the luxury electric vehicle market, a sector that is gaining significant traction. By creating a concept that pushes the boundaries of automotive design, Bentley aims to gauge consumer interest and gather feedback for potential future production models.
The design language employed in the EXP 15 reflects Bentley’s attempt to merge traditional luxury elements with modern, sustainable technology. The use of LEDs and the redesign of the grille as a digital art piece highlight the brand’s commitment to innovation in both design and propulsion.
As the automotive industry continues to shift towards electrification, luxury brands like Bentley are at the forefront of this change. The EXP 15 concept is a significant step in this direction, showcasing not only a potential future for Bentley’s design language but also the brand’s readiness to embrace electric vehicles at the high end of the market.
