Ferrari’s Electric Future Takes Shape
Ferrari is charging headfirst into the electric vehicle arena. After a few years, we’re on the cusp of seeing the iconic Italian brand’s first all-electric car unveiled. Set to arrive within the next eight months, this EV marks a major step for Ferrari.
Testing is already well underway. Camouflaged prototypes are being put through their paces near Ferrari’s hometown of Maranello, Italy. This testing includes harsh winter environments in northern Sweden, where engineers assess important components.
The test vehicles don’t immediately scream “Ferrari supercar.” Instead, they are similar in size to the V12-powered Purosangue.
Although the final design is still under wraps, the new Ferrari EV may sport headlights from the Roma and some rear bodywork elements from the Maserati Levante.
More information on the final product design will be available soon.
At its Capital Markets Day on October 9th, Ferrari CEO Benedetto Vigna is set to give an update on the EV.
Jony Ive, the mind behind Apple’s iconic products like the iMac and iPhone, is also contributing, with his design firm LoveFrom working on components. It’s been reported by a New York Times profile in 2024 how John Elkann, boss of Ferrari’s parent company Exor, approached LoveFrom because of how Ive turned an analogue product into a digital one with the Apple Watch.
Ferrari has been laying the groundwork for its electric push for years. Patents filed in 2020 and 2022 depict two-seat supercars. Ferrari also holds patents for EV motors, batteries, and sound-generation technology.
While concrete specs are scarce, expect the EV to incorporate at least two electric motors, with the possibility of three or four. The car will likely run on an 800-volt electrical architecture.
The F80 uses an 800-volt electrical system for the hybrid power unit.
Considering the Purosangue starts at around $400,000, the EV’s price tag could begin with a four or even a five.
2025 is set to become a busy year for Ferrari. They plan to launch five more cars in the year. These will be a mix of hybrid and internal-combustion models, produced in Ferrari’s new ‘E-building’. This dedicated section of the Maranello headquarters will also manufacture the key components for the EV.
