Yahoo, and its family of brands, including AOL, operates websites and apps. When users interact with these platforms, Yahoo employs cookies.
Cookies, along with similar technologies like web storage, enable website and app operators to collect and store information from your device. Yahoo uses cookies to perform several functions:
- Provide its sites and apps.
- Authenticate users.
- Implement security measures to prevent spam and abuse.
- Measure how users interact with the sites and apps.
If a user selects ‘Accept all,’ both Yahoo and its partners—including 238 entities within the IAB Transparency & Consent Framework—will store or access information on the user’s device (using cookies) and use precise geolocation data, along with other data such as IP address and browsing and search histories, for personalized advertising and content, to measure advertising and content performance, conduct audience research, and to further develop services.
Users who do not wish for Yahoo and its partners to use cookies and personal data for these additional purposes can click ‘Reject all.’ Customization of choices is possible by selecting ‘Manage privacy settings.’ Users are able to withdraw their consent or alter their choices at any moment by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links located on Yahoo’s sites and apps.
For more detailed information about how Yahoo handles personal data, consult the platform’s privacy policy and cookie policy.
