Yahoo, as part of the Yahoo family of brands, operates various sites and apps, including Yahoo and AOL, along with its digital advertising service, Yahoo Advertising.
These services utilize cookies. Cookies, and similar technologies like web storage, enable website and app operators to store and retrieve information from your device. You can find a comprehensive explanation of these practices detailed in our cookie policy.
Cookies serve multiple purposes:
- Providing access to our sites and applications.
- Authenticating users, enforcing security measures, and combating spam and abuse.
- Measuring your engagement with our platforms.
If you agree to ‘Accept all’, Yahoo and its partners — including 238 companies participating in the IAB Transparency & Consent Framework — will also store or access information on your device (using cookies, for example) and employ precise geolocation data, plus other personal data such as IP addresses and browsing/search histories, for the following:
- Personalized advertising and content delivery
- Advertising and content measurement
- Audience research and service enhancement
If you choose ‘Reject all’, your data will not be used for the outlined additional purposes. For custom preferences, select ‘Manage privacy settings’. You’re able to withdraw your consent or alter your choices at any time by clicking the ‘Privacy & cookie settings’ or ‘Privacy dashboard links on our sites and applications. Detailed information about how we handle your personal data can be found in our privacy policy and cookie policy.
