American automakers have a long history of producing luxurious, comfortable cars perfect for a smooth ride. Brands like Duesenberg set the early standard with models such as the Model J, known for its powerful 7.0-liter straight-8 engine. As the muscle car era began in the 1960s, carmakers refined their luxury offerings by merging the latest engines and technology with timeless designs. One luxury car nameplate, in production for approximately 80 years, is the subject of this article: the Lincoln Continental.
These cars have a distinctive presence, fitting in everywhere from a Florida golf course to Tony Soprano’s driveway. Distinctive details and liberal chrome trim are characteristic elements. However, the most striking feature may be the price. While American luxury was once considered a premium product, many of these stylish land yachts are now available at remarkably low prices.
The Iconic Fourth-Generation Lincoln Continental
The fourth-generation Lincoln Continental is a true icon of the 1960s. This era is remembered for images of flower power, The Beatles, and Marilyn Monroe, and the Lincoln Continental fit right in. Its styling was as sharp and honest as a well-tailored suit. The Continental abandoned the more flamboyant designs of the ’50s, with their two-tone paint schemes and excessive chrome. Instead, it featured clean lines, conservative proportions, and colors like black, gray, and white.
Initially offered only as a sedan or convertible, the fourth generation of the Continental appeared in 1961. Customers could choose between a sedan and a four-door convertible, with the latter featuring a power roof. Under the hood, a 7.0-liter V8 engine with a two-barrel Carter carburetor produced 300 horsepower.
In 1966, Ford added a two-door coupe to the Lincoln Continental lineup, which sold reasonably well until the fourth generation ended in 1969. In 2025, the coupe is the most affordable of the range.
Like the sedan and convertible, the Continental coupe came with many lavish options such as a tape player, automatic climate control, auto-dimming headlights, front-seat headrests, and a defogging rear window. For the 1966 model year, the Continental received a more powerful 7.6-liter V8 engine producing 340 horsepower. In January 1968, the engine was replaced with a new corporate 7.5-liter V8, which produced 365 hp.
Affordable Classics: The Price of a ’60s Continental
Even now, in an era dominated by sporty SUVs, these low-slung ’60s land yachts retain an appealing look. The Continental’s design is emblematic of a specific era, offering a classy, understated style.
If you’re interested in purchasing a ’60s Continental the bodystyle you choose will considerably impact the price. A 1961 Continental, offered only as a sedan or convertible could cost an average of $90,877. Certain convertibles from that year have sold for over $350,000.
Fortunately, later models, particularly the coupes, are much more affordable. The average price for the 1966 to 1969 coupes is only $13,622 (according to classic.com). It is possible to find a Continental coupe for even less.
The final 1969 models feature a redesigned grille with vents underneath. The 1969 models are the best option if you are seeking a cheap ’60s Continental. According to Classic.com, the average price for these cars on the secondhand market in 2025 is just $9,499.
For example, a single-family-owned 1969 Lincoln Continental Coupe, with 63,000 miles on the clock, sold for only $9,270 in 2024, which might be the deal of a lifetime.
The Lincoln Continental Mark IV: Another Affordable Classic
If you prefer something with a stronger ’70s vibe, consider the Lincoln Continental Mark IV, which was released in 1972. Exclusively available as a two-door coupe, it offers considerable style at an accessible price point.
The Mark IV is known for its distinctive features such as an Acropolis-style Rolls-Royce grille, opera windows, and diving board overhangs. Even better, towards the end of the Mark IV’s production, there were four “Designer Series” versions, created by Bill Blass, Cartier, Givenchy, and Pucci, adding a touch of humor to the design.
These cars are now being sold at very low prices. According to Hagerty Valuation Tools, a 1972 model in good condition will cost just $11,300. A 1973 model is even more affordable, costing only $9,300. For the ultimate in bling, Hagerty recommends the 1974 Lincoln Continental Mk IV Gold Luxury, available with Gold Diamond Fire paint, a gold vinyl roof, and a gold carpet interior, including the trunk, for just $10,300.
