Ides of Merch: The Weirdest Official Car Gear of 2025
Welcome back to “Merch Madness,” where we explore the bizarre world of officially licensed automotive accessories. This year, we’re presenting the “Ides of Merch,” a curated list of the most outlandish items carmakers have thrown their logos on. Prepare to raise an eyebrow (or two) as we delve into the realm of exorbitantly priced and questionably designed products.
Revo | Lexus Spindle Premium Sunglasses
Revo | Lexus Spindle premium sunglasses: US$279
It’s almost a given that high-end automakers will venture into luxury eyewear. The Lexus collection from Revo, launched in January 2025, at least offers a somewhat reasonable price tag. The “Spindle” sunglasses, named after the signature Lexus design element, even feature a miniature grille above the nose bridge. Other pairs in the collection draw inspiration from the brand’s taillights and the racing livery of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars.
Fahrengold Bugatti Edition FG-01 Garage
Fahrengold Bugatti Edition FG-01 Garage: CDN$100,000-plus
For those with multi-million-dollar hypercars, Bugatti offers a “museum-inspired” single-car garage through a partnership with Fahrengold. This massive 242-inch by 144-inch enclosure is designed to showcase and protect your prized possession. Made with a galvanized steel frame, security glass windows, and built from 2,500 pieces. Features include climate control, gel tire cushions, a security camera, and a smoke detector. While no specific price was noted, it’s safe to assume it will cost a lot.
Ford Mustang and Bronco E-bikes
Ford Mustang and Bronco e-bikes: CDN$4,990 to CDN$5,990
Ford has embraced the e-bike trend with Mustang and Bronco-branded electric bikes. These angularly-shaped, 500-watt e-bikes, made in collaboration with N+ bicycles, are designed to evoke the styling, power, and performance of their namesake vehicles. Launched in August 2024, the e-bikes offer assistance up to 32 km/h and have a range of 100 km.
Porsche Cayenne Hot Sauce
Porsche Cayenne hot sauce: free
This limited-edition line of hot sauces from Porsche, inspired by its Cayenne SUV, is a unique offering. To get a bottle, you had to book a Cayenne test drive at select Porsche Centres in Canada in the fall of 2024. The “Original” sauce promises a sweet, garlicky, and spicy flavor, while the “Cayenne S” features a spicier kick with mangoes and pineapple. There were also E-Hybrid-inspired sauces and the extra hot “GTS” and “Turbo GT” sauces.
LaFerrari Dino Bowling Bag
La Ferrari Dino bowling bag: CDN$3,900
Ferrari’s branding extends to nearly every product imaginable, including a line of designer handbags that are meant to “evoke the essential shape and sinuous curves” of the classic Ferrari Dino from the 1960s. The calfskin bags are finished in Rosso Dino. Other accessories include Prancing Horse earrings and high-heeled leather sandals.
Suzuki Katana GSX 1100 S Pizza Cutter
Suzuki Katana GSX 1100 S pizza cutter: CDN$25
This one comes from Japanese retailer Camshop which sells a pizza cutter designed like the Suzuki Katana GSX 1100 S. It’s made of plastic and stainless steel, and while it’s not known if the product is licensed by Suzuki, Camshop sells another product licensed by Toyota.
Tesla Levitating Cybertruck Model
Tesla Levitating Cybertruck model: US$250
Tesla is no stranger to unusual merchandise, and this levitating Cybertruck model fits right in. This replica, launched in December 2024, is 1:24 scale and floats using magnets. It sold out immediately.
Rolls-Royce Cameo Model
Rolls-Royce Cameo model: US$8,000
This is a build-it-yourself Rolls-Royce roadster toy. The main components include a solid oak body and a polished aluminum tub, as well as a real leather interior.
Nissan Nismo ‘Smell My Dust’ Perfume
Introducing Smell My Dust 🏎️⚡️An exclusive fragrance from Nismo to celebrate the Shanghai E-Prix. @Nissan #NissanFormulaE #ShanghaiEPrix #FeelElectric
This new fragrance is made with real tire dust from the company’s racing cars.
Cadillac Dominic Ciambrone Sneakers
Cadillac Dominic Ciambrone ‘Lyriq’ sneakers: US$5,000
Cadillac designed a limited number of sneakers which were made with the collaboration of Dominic Ciambrone.
Lamborghini x Silver Cross Reef AL Arancio Baby Stroller
Lamborghini x Silver Cross Reef AL Arancio baby stroller: CDN$7,500
The Italian carmaker worked with British pram producer Silver Cross on these, uh, babies, branded the “Reef AL Arancio” model and just opening up for orders now, at £4,000 a piece (about CDN$7,500). These strollers will be legit, with Lamborghini-inspired styling cues like leather and suede trim and a powder-coated chassis (and, of course, Lambo badges all over). The Reef AL Arancio will be limited to just 500 examples, so you’re going to want to get yours ASAP.
