DALLAS, TX – March 17, 2025 – POSH, a luxury car subscription service operating in both Boston and the Dallas-Fort Worth area, is accelerating its expansion within the premium mobility sector, marked by the launch of a fourth location and a fleet that now exceeds 250 high-end vehicles.
POSH’s subscription model, which allows members to effortlessly switch between a range of luxury vehicles depending on their current needs, has proven highly popular, attracting over 800 subscribers and achieving an impressive 92 percent retention rate.
With plans to enter the Austin and Houston markets, POSH is strategically positioning itself as an attractive alternative to traditional car ownership within the luxury market.
To enhance customer experience, POSH has also launched a redesigned website and a new iOS app, streamlining account management, vehicle swaps, and service access for subscribers. “Our mission is to provide a luxury experience that constantly evolves with our customers. It is about offering them ultimate flexibility without sacrificing quality, allowing people to adapt to various vehicles as their lifestyle changes,” explained Abdul Rehman, POSH’s founder and CEO.
Operating under the tagline, “Subscribe. Drive. Swap,” the company offers a subscription model that revolutionizes the use of luxury vehicles, affording members the ability to change vehicles based on their needs and preferences.
Subscribers have three tiers to select from: Luxury, Plush, and POSH, along with a monthly pricing structure on a range from $799 to $3,499. Each plan features a comprehensive package offering insurance coverage, routine maintenance, roadside assistance, and a 24/7 concierge service.
This subscription model has resonated exceptionally well with urban professionals and anyone enthusiastic about luxury cars who value flexibility over the long-term commitments of traditional car ownership.
“Flexibility has become the new currency. Today’s consumers seek options without being locked into one decision for years. Our model enables subscribers to easily adapt their vehicle choices to their lifestyles or simply try something new,” Rehman stated.
Subscribers can enjoy the seamless experience of driving a Mercedes-Benz S-Class for business meetings, and then switch to a Porsche Taycan for a weekend getaway, while benefiting from an all-inclusive plan that eliminates the inconveniences associated with ownership.
The company’s leadership attributes its success to a tailored approach to luxury mobility. “Our primary focus is on providing unparalleled customer service while redefining the meaning of accessing luxury vehicles,” Rehman explained.
Beyond convenience and flexibility, the company addresses the growing consumer demand for sustainable practices. Promoting shared access to luxury vehicles through subscriptions, rather than ownership, significantly reduces the environmental footprint of single-use car production.
“POSH is about responsible luxury. We are offering a convenient option for our customers that is also conscious of the bigger picture,” said Rehman.
He shared that the company is planning to expand its fleet with electric vehicles (EVs). This aligns with industry trends toward sustainability and will further appeal to eco-conscious drivers.
“Our goal is straightforward; we want POSH to be the first brand that people think of when they are looking for alternatives to car ownership,” Rehman added.
The company now serves over 800 subscribers across Boston and Dallas and has achieved a stellar five-star Google rating, reflecting its customer-centric approach.
With a subscriber retention rate of 92 percent, the company is poised for continued success as it reimagines luxury mobility.
For additional information regarding POSH’s service offerings or subscription plans, please visit http://www.poshcars.io.
About POSH
POSH is a premier luxury car subscription service that provides flexible access to high-end vehicles, free of long-term commitment. Headquartered in Dallas-Fort Worth, POSH operates under its innovative “Subscribe. Drive. Swap.” model, offering an all-inclusive experience, encompassing insurance, maintenance, and concierge services.
Contact Information:
Abdul Rehman CEO, POSH http://www.poshcars.io [email protected]
