Mercedes-Benz CLA Ushers in an AI-Enhanced Future
The automotive landscape is about to get a significant upgrade. The new Mercedes-Benz CLA boasts more power, more technology, and more luxury, signaling a clear direction for the brand’s future. This transformation is largely due to the integration of artificial intelligence.
In the North American market, Mercedes-Benz directly competes with Audi and BMW. Recognizing the evolving consumer preferences, Mercedes will offer the CLA in both hybrid and all-electric versions, a move that differentiates it from the competition. Regardless of the powertrain, each car’s infotainment system will feature advanced AI technology.
The all-electric CLA, the CLA 350 4Matic, will hit the market first. This model will fill a gap in Mercedes’s lineup, which currently emphasizes larger electric SUVs and sedans. A mild-hybrid variant, powered by a 1.5-liter four-cylinder engine (the CLA 250+), will follow a few months later.
Distinguishing between the models is easy: The electric version sports a solid, shield-like grille, while the others have traditional vented grilles. Tailpipes are absent on all models.
Underpinning these new models is Mercedes’s advanced vehicle architecture. This platform will eventually support four vehicles: the CLA, CLA Shooting Brake, GLA, and GLB. Its 800-volt capability allows the battery-electric CLA to charge rapidly—up to 186 miles of range in just 10 minutes under ideal conditions.
In comparison, the Hyundai Ioniq 6 and Lucid Air (two of fastest-charging vehicles available in the U.S. today) can add 193 miles in 15 minutes and 150 miles in 12 minutes, respectively.
During testing at the Mercedes proving grounds in northern Sweden, both the electric and hybrid CLAs demonstrated impressive power. The gas-powered version’s eight-speed dual-clutch transmission was particularly smooth, effortlessly moving the car in extreme cold weather.
There are notable driving dynamics distinctions between the electric and hybrid models. The gas-powered CLA feels lighter during turns. Operationally, the two cars behave differently, with the hybrid offering responsive, predictable handling even on icy roads. The battery-electric vehicle, however, provides a more precise steering response and throttle control, using its software to maintain the driver’s intended direction, regardless of road conditions.
Despite its compact, coupe-like exterior, the CLA offers a surprisingly spacious interior. The cabin provides comfortable seating for a person up to 6’5″ tall, with easy entry and exit.
The CLA’s interior is exceptionally well-appointed for its class. The design team selected high-quality materials throughout the cabin, with special attention given to frequently touched surfaces. The new seat adjustment controls, featuring textured edges and substantial weight, reflect a level of quality typically found in more expensive models like the Maybach.
The centerpiece technology is the optional near pillar-to-pillar “Superscreen.” The display houses screens for the driver, the center console, and the passenger. Subtle climate control vents integrate seamlessly into the glass surface.
The Mercedes-Benz Operating System (MB.OS) is enhanced by AI, allowing for over-the-air updates and unmatched personalization. Notably, Mercedes is integrating AI from Microsoft and Google, marking a first in the automotive industry. This collaboration allows for what Mercedes calls “intuitive interaction” between the car and its occupants.
The operating system’s interface mirrors the simplicity of a smartphone, offering quick access to frequently used features. The MBUX Virtual Assistant is also a key component of the AI integration and utilizes ChatGPT and Microsoft Bing for general queries. Similarly, Google Gemini’s natural language and generative AI capabilities are used for navigation-related questions.
This emotionally intelligent, AI-enabled system can respond to requests such as, “Hey Mercedes, I have a date today. Do you have any ideas for something special to do nearby?” by offering relevant suggestions. In a demonstration at the company’s research and development center in Sindelfingen, Germany, a Mercedes employee utilized the voice assistant to find a romantic restaurant and make a reservation while keeping both hands on the wheel.
While Mercedes Drive Pilot hands-off, eyes-off self-driving technology is available in the EQS Sedan and S-Class in select regions, it will not be available for the CLA. Instead, the CLA will offer a safer, less automated driving experience that includes automation-enhanced steering, distance maintenance, and acceleration and braking as standard features. Market-dependent automatic lane change capability will be available at a later date.
The new CLA is equipped with eight cameras, five radar sensors, 12 ultrasonic sensors, and a high-performance computer designed for future over-the-air updates.
While most automakers currently use AI primarily for safety systems, Mercedes’s integration of AI within the cabin is a groundbreaking step, especially for a model at the lower end of the brand’s lineup.
