Lamborghini’s Chief Executive Officer, Stephan Winkelmann, has voiced concerns that potential US tariffs on European-made products could negatively affect the company’s revenue. This comes despite the Italian sports carmaker’s impressive financial performance for the previous year.
Today, Lamborghini, a subsidiary of the Volkswagen Group, announced a 16% increase in revenue, reaching €3.09 billion. Furthermore, the company’s operating profit rose by 15.5% to €835 million—a historic milestone, surpassing the €800 million mark for the first time.
Winkelmann highlighted that Lamborghini currently has a robust order book, stretching over 18 months. His aim is to maintain this position in the coming years to ensure “controlled growth.” The potential tariffs, he warned, could inject further uncertainty into an already shrinking luxury market.
Last year, Lamborghini sold a record 10,687 vehicles globally, with approximately 3,000 units sold in the United States, its largest single market. When questioned about passing potential US tariffs onto consumers to protect margins, Winkelmann noted during a media call that there is a “sweet point.” “If you go beyond that you lose volumes, that is a fact,” he stated. “We need to assess what our competitors do and how American clients react, but there is a risk on volumes for sure.”
Winkelmann also noted that the broader luxury car sector experienced a 10% contraction during the previous year, compared to 2023. “Our feeling is that a post-Covid bubble is over,” he said. “While such sudden growth in our market was unexpected, we knew it could not last forever. In particular there has been a contraction in the Chinese (luxury) market. Our market is now stabilising.”
Concurrent with its growth, Lamborghini has added 1,000 new employees in the past two years, resulting in a 30% rise in its direct workforce. In contrast, Bentley, another luxury automaker owned by Volkswagen, revealed this week that its annual revenue was at its lowest since the onset of the Covid pandemic in 2020.
Lamborghini, which intends to launch its first fully electric model in 2029, presently has an entirely hybrid three-model lineup. This includes the Urus SE SUV, the Revuelto sports car, and the upcoming Temerario sports car, with initial deliveries anticipated between late this year and early 2026. The starting price for Lamborghini cars exceeds €260,000.
