AITO, a luxury brand in the world of high-end intelligent vehicles, successfully concluded its inaugural Cyber Media Tour in Chongqing, China, from June 10 to 12, 2025. The event brought together international media representatives to experience firsthand how AITO is redefining luxury through intelligent innovation and unforgettable luxury experiences.
During the tour, participants got to experience AITO’s acclaimed lineup, including the AITO 5, AITO 7, AITO 8, and AITO 9. The tour also included a visit to the state-of-the-art SERES Super Factory and the flagship Chongqing AITO User Center.
Redefining Luxury with Intelligence
AITO stands for “Adding Intelligence to Auto,” a brand committed to redefining luxury by combining exceptional safety and comfort with advanced technology. This includes driver assistance features, smart cabin experiences, and innovative digital services. Mr. Jack Chen, Rotating President of SERES Overseas, emphasized that AITO embodies the concept of ‘Intelligence Redefining Luxury’ by merging traditional luxury with cutting-edge technologies to establish new standards.
The AITO 9 stands out as the all-scenario intelligent flagship SUV, while the AITO 8 is positioned as a family intelligent flagship SUV, offering a versatile “mobile living space” that excels in display, comfort, and utility. The AITO 7 combines uncompromising safety with cutting-edge intelligence, and the AITO 5 is designed as a smart-tech mid-size sport SUV for young professionals.
First-Hand Experience of AITO’s Intelligent Features
Participants evaluated the vehicles in three scenarios: Chongqing’s complex urban experience, Mingyue Lake product experience, and professional track experiences. The vehicles demonstrated flawless situational awareness through multiple perception sensors, seamless intersection navigation via traffic light recognition, and confident handling of elevation changes and merges with adaptive speed control and intelligent lane-changing assist.
The Advanced Valet Parking (AVP) system impressed media representatives by automatically navigating to previously used parking spots. On the professional track, the Automatic Emergency Braking (AEB) system operated effectively from 4 to 150 km/h, and the intelligent chassis leveraging LiDAR and multi-camera sensors delivered instantaneous response handling through S-curves.
SERES Super Factory: Industry-Leading Technologies
The tour included a behind-the-scenes look at the SERES Super Factory, which features 3,000 collaborative robots—the highest in the industry. AITO’s proprietary 9,800T integrated die-casting technology ensures high integration and reliability, while 100% automation in critical production demonstrates manufacturing excellence. AI Intelligent Inspection enables immediate quality review, and advanced robotics deliver millimeter-level assembly precision.
High-Quality Full-Lifecycle Services
Journalists also visited the Chongqing AITO User Center, the flagship customer experience hub of SERES Group. The facility combines traditional automotive care with rich service offerings, providing comprehensive full-lifecycle services to AITO users.
The Cyber Media Tour with AITO offered participants an immersive experience of intelligent luxury mobility, reaffirming the brand’s commitment to delivering unparalleled product experiences to global consumers, tailored to local market demands and regulatory requirements.
