AITO Hosts Inaugural Cyber Media Tour in Chongqing
AITO, a luxury brand in the world of high-end intelligent vehicles, successfully hosted its first Cyber Media Tour in Chongqing, China, from June 10 to 12, 2025. International media representatives experienced firsthand how AITO is redefining luxury through intelligent innovation and unforgettable luxury experiences. The event showcased the acclaimed AITO 5, AITO 7, AITO 8, and AITO 9 models.
Event Highlights
The three-day event included a tour of the state-of-the-art SERES Super Factory and a visit to the flagship Chongqing AITO User Center. Mr. Jack Chen, Rotating President of SERES Overseas, stated, “AITO embodies ‘Intelligence Redefining Luxury’ by merging traditional luxury with cutting-edge technologies, establishing new standards.” As of May 2025, the AITO 9 has been the sales champion in China’s luxury car segment priced above 500,000 RMB for 15 consecutive months.
AITO’s Vision and Technology
AITO stands for “Adding Intelligence to Auto,” a brand committed to redefining luxury with intelligence. The brand combines exceptional safety and comfort with advanced technology, including driver assistance features, smart cabin, and innovative digital services. The AITO 9 stands out as the all-scenario intelligent flagship SUV, while the AITO 8 is positioned as a family intelligent flagship SUV, offering a versatile “mobile living space.”
First-Hand Cyber Tour Experience
During the tour, participants evaluated AITO vehicles in three scenarios: Chongqing’s complex urban experience, Mingyue Lake product experience, and professional track experiences. The vehicles demonstrated flawless situational awareness through multiple perception sensors and advanced driver-assistance systems. The Advanced Valet Parking (AVP) system automatically navigated to previously used parking spots, impressing the media.
On the professional track, the Automatic Emergency Braking (AEB) system operated effectively from 4 to 150 km/h. The AITO 9 accelerated from 0-100 km/h in 4.9 seconds, and its intelligent chassis, leveraging LiDAR and multi-camera sensors, delivered instantaneous response handling through S-curves.
SERES Super Factory Tour
The tour included a behind-the-scenes look at the SERES Super Factory, featuring 3,000 collaborative robots – the highest in the industry. AITO’s proprietary 9,800T integrated die-casting technology ensures high integration and reliability. The factory boasts 100% automation in critical production processes and AI Intelligent Inspection for immediate quality review.
Chongqing AITO User Center Visit
Journalists visited the Chongqing AITO User Center, the flagship customer experience hub of SERES Group. The facility combines traditional automotive care with rich service offerings, providing comprehensive full-lifecycle services.
The Cyber Tour offered participants an immersive experience of intelligent luxury mobility. As the automotive industry enters a new era characterized by intelligence and innovation, AITO is poised to deliver unparalleled product experiences to global consumers, tailored to local market demands and regulatory requirements.
