Audi Eyes Electric TT Revival
Audi may be planning to bring back the TT nameplate, but with a significant twist: this time, it could be an all-electric sports car. Following the discontinuation of the petrol-powered TT in 2023, multiple reports suggest the iconic model is poised for a comeback as an EV, potentially sharing its platform with Porsche’s upcoming electric Boxster and Cayman.
The news comes after speculation about the Audi R8 returning as a plug-in hybrid (PHEV) supercar. However, while the R8 is expected to retain a combustion engine in some form, Audi’s next-generation TT could be fully electric, positioning it as a more accessible alternative to Porsche’s electric sports car lineup, offering enthusiasts a new avenue for performance driving.
Audi’s Leadership Hints at a Sports Car Future
Audi’s approach to the TT’s potential resurrection seems positive. Audi’s chief creative officer, Massimo Frascella, has shown a strong affinity for the original TT’s design legacy. Meanwhile, Audi CEO Gernot Döllner told Auto Express that reviving the TT is “thinkable,” although he remained cautious about confirming specific plans.
“I believe Audi should have a sports car, for sure,” Döllner stated. “That’s part of the brand DNA, and we have to find the right way, timing-wise, to integrate it into our portfolio.”
Porsche Partnership and EV Technology
If the TT does return as an EV, Audi could leverage Porsche’s expertise in electric sports cars. Porsche’s electric Boxster and Cayman are already in development, and Audi may utilize shared technology to create its own performance-focused EV. However, Porsche is reportedly facing challenges in ensuring its electric sports cars deliver the same level of engagement as their combustion predecessors.
EVs for the Road, ICE for the Track?
Despite growing interest in electric performance cars, Döllner remains somewhat skeptical about EVs replacing internal combustion engines for track use. “If you’re talking about real racing cars for the track, to me the only way until now is combustion engine or hybrid,” he explained. “But if it’s more for everyday use on normal roads, I would definitely see a transition to the electric era.”
This aligns with Audi’s broader electrification strategy, which focuses on EVs for road-going performance while retaining combustion technology for motorsport and extreme track applications.
If Audi moves forward with an electric TT, it could provide enthusiasts with a compelling alternative to traditional sports cars. The move would also allow Audi to capitalize on Porsche’s technological advancements in the EV space. However, the final decision remains pending.
