Automotive Tech Trends to Watch in 2024
The automotive industry is getting a major tech upgrade. It’s growing fast, with the market expected to hit over $100 billion by 2028. From safety features to smarter infotainment, here’s what’s happening in the world of cars.
Safety Technology
Safety is a big deal. New rules in Europe are making cars safer for everyone.
- Mandatory Features:
- Automatic emergency braking and lane departure warnings.
- Driver monitoring systems.
- Data recorders to track vehicle performance.
- Digital speed assistance using GPS data.
- Tougher crash tests.
- Advanced sensors and cameras to protect pedestrians and cyclists.
These changes are expected to save thousands of lives and prevent many serious injuries by 2038.
Smarter Infotainment
Drivers want more from their cars’ infotainment systems. Think seamless integration with smartphones, apps, and sensors, even connecting with other vehicles and the city around them. Many automakers are revamping their systems, adding features like IoT (Internet of Things) capabilities.

New Ways to Buy Cars
Buying cars is changing too. People are using the internet more to compare vehicles and make informed decisions. In 2024, you’ll be able to buy cars directly on Amazon, with Hyundai being the first brand available.
Improved Connectivity
All these tech advancements need good internet. The growth of 5G is making it possible to create networks of connected cars that can talk to each other and the environment around them, known as V2X.
EV Adoption
Electric vehicles (EVs) are becoming more popular, and hydrogen-powered cars are also gaining attention. Fuel-cell EVs, which recharge faster and have longer ranges, are particularly appealing. Companies are developing charging solutions to address concerns about charging availability.
Autonomous Vehicles
Self-driving cars are grabbing headlines. They’re not just for personal transport; they’re also key for logistics and public transport.

They can improve last-mile deliveries and help drivers who are feeling ill or tired by using advanced sensors and AI. Some reports predict that a significant portion of European driving could be handled by autonomous vehicles by 2030.
Connected Cars
Manufacturers are making sure their new models are connected to the internet. This allows for better geolocation to find stolen cars and provides features like remote diagnostics, vehicle health reports, and Wi-Fi hotspots. Connected cars also provide access to vehicle health information, updates, diagnostics and insurance providers.
The Future is Digital
Technology is dramatically affecting how we drive, buy, and build cars. With climate goals and safety improvements in mind, expect more innovation in areas like safety, infotainment, and personalized insurance. The future of the automotive industry is undeniably digital.