BMW’s Electric Vehicle Sales Soar in 2024
BMW Group’s recently released Annual Report provides a comprehensive look at the company’s performance in 2024. The report highlighted a significant rise in electric vehicle (EV) sales, with EVs now making up a larger portion of overall deliveries. However, the company still has work to do to reach its goal of 50% EV sales by the end of the decade.
BMW’s strategy hinges on the Neue Klasse family of EVs. The company is planning to launch at least six models by 2028.
In terms of EV market share, the BMW core brand is already outperforming its main rivals. In 2024, just 9.33% of Mercedes vehicles delivered were purely electric, while Audi saw EVs account for 9.65% of their total volume. BMW’s EV sales surpassed those of Mercedes and Audi combined.
BMW, as a brand, delivered 368,475 electric vehicles in 2024, an impressive 11.6% increase compared to the previous year. Comparatively, Mercedes sold 185,059 EVs and Audi sold 164,000 EVs within 2024.
Beyond the BMW brand, MINI also saw strong EV sales with 56,171 units, and Rolls-Royce sold 1,890 EVs. Overall, the BMW Group shipped 426,536 fully electric vehicles, which reflects a 13.5% year-over-year rise.
While demand for pure EVs rose, deliveries of plug-in hybrids (PHEVs) saw a downturn. For BMW, PHEV deliveries decreased by 5.6%, and MINI PHEV deliveries decreased by 85%. The two brands delivered a total of 166,614 PHEVs.
BMW is optimistic about continued EV growth. The company plans to introduce the iX3 this year and the i3 in 2026, replacing existing models in popular segments. The Neue Klasse is expected to include an i3 Touring and an iX4, and there may be entry-level EVs such as an i1 or i2 later in the decade.
BMW is also developing a trio of EVs still using the CLAR platform. Zero-emission derivatives are planned for the next-generation X5, X6, and X7.
Despite increasing EV sales, BMW has no intention of eliminating combustion engines anytime soon. While MINI and Rolls-Royce will transition to fully electric lineups by the early 2030s, Munich will continue to offer internal combustion engine (ICE) vehicles well into the next decade, and possibly beyond.
Source: BMW
