CLEVELAND (WJW) — BMW is making a strong impression at the Cleveland Auto Show, drawing attention with its technologically advanced vehicles. The German automaker’s display, located at the I-X Center, features six vehicles, including the electric i7 xDrive60, generating considerable buzz.
Jeremy Betsa, an auto show attendee from Avon, expressed his enthusiasm, stating, “I’m pretty blown away at all the technology updates that I’ve seen and everything that it does. It’s not even like you’re in a car, you know? It feels sort of surreal.”
Nathan Lancry, the owner and president of BMW of Akron, highlighted the auto show’s value for enthusiasts and potential buyers. He emphasized BMW’s unique approach of incorporating customer feedback to enhance its product line. “BMW is really taking a lot of knowledge from our customers, such as places like here at the auto show,” Lancry said. “They’ve taken the opinions and the ideas from consumers, and they really engineer those ideas into real life, right here in the ultimate driving machine.”
The BMW i7 is a standout attraction, according to Lancry, packed with distinctive features such as button-operated doors, a curved display, and massage seats. Rear passengers can enjoy a unique in-cabin entertainment system, including a widescreen theater monitor equipped with FireTV, enhancing the overall luxurious experience. Betsa noted his preference for being a passenger, exclaiming, “I don’t want to drive this car, I want to be driven in this car.”
Visitors also have the opportunity to experience the performance firsthand through the CLE-V Test Track, an indoor track offering free test drives in one of three new BMW models. Lancry mentioned customer satisfaction with the track, saying, “Happy to hear about how many people are impressed by the test track because it gives them an opportunity to really try that car out without having to rush into a showroom.”
BMW of Akron is focused on serving new customers while nurturing long-term relationships with existing clients. “Generations and families that have done business at that BMW dealership,” Lancry said, “And it’s rewarding to see the loyalty that’s been enmeshed into that brand.”
