For many, January signifies new beginnings, from fitness goals to financial resolutions. For car manufacturers, it’s also a chance to showcase the future of the automobile. The Consumer Electronics Show (CES) in Las Vegas provided the stage for the latest technological advancements.
This year’s event offered a glimpse into the innovations shaping the next generation of vehicles. Here are some of the most notable reveals from the world of motoring:
Honda
Honda used CES 2025 to introduce its new ‘0 Series’ of vehicles, starting with the futuristic 0 Saloon. This flagship model will feature a new EV architecture, slated for release in 2026. It promises ‘level 3 autonomous driving’ and ‘ultra-personal optimisation’—an ‘individual mobility experience’ for each driver. The 0 Saloon will initially launch in North America, followed by Japan and Europe.
The 0 SUV, based on the Space-Hub concept from last year’s event, was also unveiled, and will be the first model under the ‘0 Series’. It will employ Honda’s ‘thin, light and wise’ strategy for enhanced interior space and will incorporate ‘3D gyro sensors’ developed through its robotics technology. Like the saloon, the 0 SUV is scheduled for a 2026 launch in North America, expanding to Japan and Europe later.
Afeela 1
The Afeela 1 represents a milestone as the first production car from the Sony Honda Mobility joint venture. This battery-powered, four-door saloon boasts a claimed electric range of up to 300 miles, complemented by an array of 40 sensors, including radars, lidars, and ultrasonic sensors. Its futuristic design includes a ‘half yoke’ steering wheel, hidden door handles, and a dashboard-spanning screen. The Afeela 1 will launch initially in North America and Japan.
BMW
BMW has unveiled the next evolution of its iDrive system, ‘Panoramic Vision.’ This technology, which will be available in all BMW models by the end of 2025, features a digital display at the base of the windscreen and top of the dashboard. The driver can personalize the content on the central screen and the right-hand side.
In addition, BMW announced the integration of Amazon’s Alexa personal assistant into its vehicles. Rolling out this year to select models and countries, the technology allows for conversational route planning and navigation.
Hyundai Mobis
Hundai introduced its holographic windscreen, developed with Zeiss. This feature projects driving information, navigation, and infotainment data onto the windscreen, extending from the driver’s view to the passenger side. Slated for mass production starting in early 2027, an optical film is installed onto the glass to provide a safe and comfortable driving experience for the driver.
