Yahoo is part of the Yahoo family of brands, which includes various sites and apps such as Yahoo, AOL, Engadget, Rivals, In The Know, and Makers. When using these platforms, Yahoo employs cookies and similar technologies like web storage to store and read information from your device. ## What are Cookies Used For? Cookies are used to: provide and authenticate users on Yahoo’s sites and apps, apply security measures, prevent spam and abuse, and measure user engagement. Yahoo counts the number of visitors, their device type (iOS or Android), browser type, and visit duration. This data is collected in aggregate and not tied to specific users. ## Personal Data and Advertising If you accept all cookies, Yahoo and its partners (241 of whom are part of the IAB Transparency & Consent Framework) will store and access device information, use precise geolocation data, and other personal data like IP address and browsing history. This information is used for analytics, personalized advertising and content, advertising and content measurement, audience research, and service development. ## Managing Your Privacy Choices You can reject all non-essential cookies or customize your choices by clicking ‘Manage privacy settings.’ You can withdraw or change your consent at any time through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps. For more details on how Yahoo uses your personal data, refer to their privacy policy and cookie policy.
