Cupra’s 2025 Lineup: New SUVs Delayed, But Expansion Still Planned
Cupra, the sporty Spanish arm of the Volkswagen Group, is preparing for a busy 2025 with a focus on electric and hybrid SUVs, particularly in the Australian market. While the initial plans have been slightly adjusted, the brand is still looking to expand its presence with new models, as reported by John Law, Road Test Editor.
Leading the charge are two new SUVs: the Tavascan and the Terramar. The Tavascan is an all-electric, coupe-style medium SUV, while the Terramar will be a more conventional family SUV offering both turbo-petrol and plug-in hybrid powertrains. The launch of these models has been pushed back, a strategic decision, according to Cupra head of product Jeff Shafer. “I think we’ve had a look at the 2025 launch actions and we want to make sure that we do justice to each model, give it time to launch, make sure the network is bringing them into the showroom with enough focus,” Shafer said. “Tavascan and Terramar are two of the big pillars in the growth of the brand — particularly in pushing to a slightly larger SUV than we’ve had in the medium SUV range.”
Following the arrival of the Tavascan and Terramar, Cupra plans to release updated versions of its Formentor sports SUV and the Leon hot hatch, including the Sportstourer wagon variant. The facelifted models are now scheduled for the third quarter of 2025, with pricing and final specifications to be announced closer to their release.
The Tavascan, which resembles the Polestar 2, will soon be available with a rear-drive ‘Endurance’ variant with a 210kW motor and a driving range of 534km, with a starting price of $60,990 before on-road costs. The interior pack, or those seeking more power, will be able to choose the AWD VZ with 250kW and adaptive dampers for $74,990, before on-road costs.
The Terramar, arriving in July, shares a platform with the new Volkswagen Tiguan. It may use multiple trim levels—likely V, VZ, and VZx— with different engine tunes. A performance-oriented plug-in hybrid, possibly badged VZe will also be available. It’ll offer around 100km of EV driving range (WLTP). The Terramar will be Cupra’s biggest seller in Australia, expect an entry variant from about $55,000.
Rounding out the 2025 offerings will be an upgraded Born electric hot hatch. The Born will arrive in the punchier 240kW rear-drive VZ guise, with a larger 79kWh battery for improved range.
Cupra Australia director Ben Wilks stated that the new models and the revamped Leon and Formentor will contribute to the brand’s growth in Australia, “So we’ve got a pathway now for our first customers to graduate towards and we’ve got something to bring some new people to the brand who liked what we were doing but just didn’t fit in the size segment that we had.”
Looking ahead to 2026, Cupra plans to maintain its current lineup. The Polo-sized Raval electric car is expected to be released in late 2026 or early 2027, followed by a large SUV in 2027.
