Ford Maverick Lobos Selling for Almost $50,000? Avoid the Markup
A recent listing on Facebook Marketplace caught our eye: a Ford Maverick Lobo with an asking price of $47,345. That’s a considerable sum for a Maverick, and the reason? A “market adjustment on top of MSRP plus dealer adds.” While the seller, who declined to disclose the dealership’s location to The Drive, isn’t alone in this practice, it still raises some eyebrows.
A quick search on KBB reveals numerous listings nationwide with sticker prices exceeding MSRP, with some even nearing or exceeding $50,000. To be blunt, paying that much for any Maverick, including the Lobo, is a stretch.
The Maverick, since its 2021 launch, has become something of an affordable hero. Its low starting price and excellent fuel efficiency made it a hit with many American buyers. Demand was so high that Ford had a hard time keeping up during its first year of sales. Consequently, some dealers tacked on markups, capitalizing on the truck’s bargain status. However, with supply now meeting demand, there’s little justification for these markups, especially when plenty of Lobos are available without them.
What You Get for the Lobo’s Price
The Lobo, starting at $36,850, is essentially the Maverick’s performance-oriented variant. It boasts several upgrades to justify its higher cost, including:
- A 2.0-liter EcoBoost four-cylinder engine producing 238 hp, replacing the less powerful hybrid option.
- All-wheel drive.
- A seven-speed automatic transmission.
Beneath the surface, the Lobo features enhancements not immediately visible. Its “Advanced 4WD” system mirrors the Maverick Tremor, with a rear differential aiding cornering. Ford also incorporated parts from different components to improve the Lobo’s suspension and brakes, such as front strut mounts from the Mustang Mach-E, monotube shocks from the Maverick FX4, the steering rack from a Euro-market Ford Kuga, and front calipers from the Euro Focus ST.
However, ticking the Equipment Group 702A box pushes the MSRP to $42,345, and that’s before dealer markups. When these nonsensical add-ons get applied, the price becomes unreasonable
The Alternatives: Better Performance for Similar Money
For around the same price, you can get vehicles with superior performance. Take the track-torching Honda Civic Type R, a sporty four-door with an MSRP of $47,045, if cornering is your top priority. Or, if you prefer brute speed and engagement, consider a Mustang GT with a 486-hp V8 and a manual transmission, priced at $48,155.
While the Maverick Lobo offers the unique combination of hot-hatch performance and pickup utility, at nearly $50,000, it becomes a hard sell. The audacity of dealer markups is astounding, as the truck’s value simply doesn’t justify the inflated price.
