Mazda Australia Files Trademarks for Electric Models
Mazda Australia has registered trademarks for several electric vehicle (EV) models, including the Mazda CX-5e, Mazda 2e, Mazda 3e, Mazda 6e, and Mazda CX-6e. The filings suggest that Mazda is preparing to expand its electric lineup in Australia.
The Mazda CX-5e nameplate indicates a potential electric version of the CX-5, Mazda’s best-selling model in Australia. This move would put Mazda in competition with the Toyota RAV4, a popular mid-size SUV. The CX-5 is due for a new generation update in late 2025, and an electric version is rumored to be part of the lineup.
Mazda Australia currently doesn’t have any EVs in its local lineup, having discontinued the MX-30 SUV in 2023. However, the company plans to sell only electrified vehicles in Australia by 2030, with at least a quarter of its sales expected to be EVs.
The trademark filings align with Mazda’s global strategy to expand its EV offerings, starting in 2025 and gaining momentum in 2028. The Mazda 6e, already confirmed by Mazda, is set to be introduced in the UK in 2026 with right-hand drive production.
The CX-6e name is expected to be used for export versions of the Mazda EZ-60 SUV, revealed at the 2025 Shanghai Motor Show. Electric versions of the Mazda 2 and Mazda 3 are also potential future models, competing with rivals like the BYD Seagull and MG 4.
Mazda’s move into EVs comes as the company reported a 2.6% year-on-year growth in global sales in 2024, with 1.27 million vehicles sold worldwide. In Australia, Mazda was the third most popular auto brand in 2024 and currently holds the second spot in sales charts.
As Mazda ramps up its electric offerings, the brand is positioning itself to remain competitive in the evolving Australian automotive market.
