The Rolls-Royce Private Office: An Elite Experience
For select Rolls-Royce owners, the ultimate perk isn’t just exclusive events or elevated experiences – it’s an invitation to the Rolls-Royce Private Office. This intimate design studio, now open in New York City, offers a truly private and personalized car commissioning experience. The New York location is the company’s fourth Private Office, following Shanghai, Dubai, and the headquarters at Goodwood in England.
A Discreet yet Luxurious Setting
Tucked away on a high floor of an elegant building in Manhattan’s Meatpacking District, the Private Office is designed to blend seamlessly into its surroundings. With no exterior signage, visitors must check in with security or meet a Rolls-Royce representative in the lobby before being escorted to the top floor. The design studio itself features a stainless steel Pantheon column wall and expansive views of Manhattan.
Immersive Design Experience
At the Private Office, clients work closely with designers to craft their dream car. They have access to an extensive selection of materials, including leather samples, paint colors, woods, metals, and carbon fiber. The space is designed to inspire creativity, with the ability to bring along friends or family, enjoy a meal, and even celebrate with a bottle of Champagne.
The Private Office is not a showroom or sales location; customers come here solely to design their vehicle. The space is filled with materials and elements that reflect Rolls-Royce’s heritage, including a display of Spirit of Ecstasy sculptures and luggage crafted to match the client’s new car.
Bringing Goodwood to New York
The New York Private Office was designed to evoke the warmth and welcoming feel of Rolls-Royce’s Goodwood headquarters. According to Gina Koutros, head of brand and client experience, “For us, having the space feel more like a home and not like an office was very important.” The design incorporates elements that reflect the brand’s values, such as a glass collage representing the 90 hands it takes to build a Rolls-Royce.
Crafting a Truly Unique Commission
Commissioning a Rolls-Royce is a personal and involved process, requiring time, attention, and expert guidance. The Private Office provides the ideal setting for clients to create a truly unique vehicle, with access to custom paint options, bespoke leather arrangements, and cutting-edge technology. As Koutros notes, the goal is to “inspire and delight” clients throughout the process, ensuring their commission is perfectly realized.
With its intimate setting, expansive material selection, and personalized service, the Rolls-Royce Private Office in New York City offers an unparalleled luxury car buying experience. For those fortunate enough to receive an invitation, it’s an opportunity to craft a truly one-of-a-kind vehicle in a setting that’s as much a reflection of Rolls-Royce’s heritage as it is a testament to the brand’s commitment to bespoke excellence.
