Ferrari has delayed the launch of its second fully electric vehicle to at least 2028, citing weak global demand for high-performance electric sports cars. The Italian luxury car brand had originally planned to release the model in 2026, but has now pushed back the timeline by at least two years.
Background
The news was first reported by Reuters, citing sources familiar with the matter. Ferrari is set to unveil its first all-electric model in October this year, with customer deliveries scheduled to begin in October 2026. However, the second electric model, which was internally positioned as a cornerstone of the company’s longer-term EV roadmap, will not hit the market before 2028.
Industry Context
The delay reflects a broader trend in the automotive industry, where manufacturers are grappling with the challenges of delivering emotional appeal, performance consistency, and brand authenticity in battery-electric form. Lamborghini has postponed the launch of its first EV to 2029, while Porsche has scaled back its EV ambitions following disappointing uptake of electric models such as the Taycan and Macan EV.
Ferrari’s Strategy
Ferrari is using the delay to refine proprietary technologies for its second EV. Sources describe the vehicle as a ‘real game changer’ compared to the first, more experimental EV. The model was initially expected to align with Ferrari’s standard five-year lifecycle strategy, targeting volumes of 5,000 to 6,000 units. However, this goal is now considered ‘unsustainable’ due to the current market environment.
Future Plans
Ferrari is scheduled to unveil its new long-term business plan on October 9. The company had previously announced plans to electrify more than half of its models by 2026, but it now appears that the second electric model will be delayed beyond this timeframe.
