Ferrari Delays Second Electric Vehicle Amid Weak Demand
Italian luxury sports car manufacturer Ferrari has reportedly put its plans for a second all-electric model on hold due to insufficient demand. The decision comes as the company prepares to launch its first limited-production electric vehicle (EV) in 2025.
According to a Reuters report citing unnamed Ferrari insiders, the demand for high-performance electric vehicles is not as strong as anticipated. The second EV model, expected to be a supercar adhering closely to Ferrari’s heritage, was initially planned for introduction in 2026 but has now been pushed back to 2028.
Ferrari’s first electric vehicle is set to be unveiled in October 2025, following a series of hybrid models that have been added to their lineup since 2013. The first EV has been spotted testing in heavy camouflage, featuring a crossover-SUV body adapted from the Maserati Levante. Ferrari’s head of marketing, Emanual Carando, described it as “a true Ferrari.”
The second electric model, which was expected to have a higher production volume than the first, needs to achieve a production target of 5,000 to 6,000 units over five years. Insiders suggest that current demand may not meet these targets, as pre-orders typically provide a benchmark for potential demand.
Ferrari is not alone in facing challenges with electric vehicle adoption. Other European luxury brands have also delayed or adjusted their EV plans. For instance, Lamborghini has pushed back the launch of its first all-electric model from 2028 to 2029, while Porsche has focused on higher-volume segments with models like the Taycan and Macan.
Further details on Ferrari’s electric vehicle strategy are expected to be revealed at the October unveiling of their first EV, along with a long-term business plan to be presented to investors.
