Ferrari is delaying its second electric vehicle (EV) to at least 2028, according to a report. Sources close to the company reveal that the decision comes due to ‘zero’ long-term demand for a high-performance Ferrari EV.
Ferrari’s EV Plans
Ferrari’s first EV, styled in collaboration with Jony Ive, Apple’s former chief designer, is still on track to debut this year. The luxury car maker expects to sell 700 to 800 units annually, priced from US$500,000.
Challenges in EV Adoption
The delay reflects broader challenges in the EV market. While global EV sales continue to grow, demand varies significantly across markets. Europe and China have embraced the technology, while the US has been slower to adopt.
Many brands are adjusting their EV strategies. Volvo has abandoned its goal of going all-electric by the end of the decade, while others are investing in hybrids and plug-in hybrids.
Impact on the Supercar Segment
Lower-than-expected EV demand has also affected the supercar segment. Maserati axed its electric MC20 supercar before launch, and Lamborghini delayed its first EV until 202.” { “title”: “Ferrari Delays Second EV Due to ‘Zero’ Demand – Report”, “description”: “Ferrari reportedly delays its second electric vehicle to 2028 due to lack of demand.”, “tags”: “Ferrari, “electric vehicles”, “EV demand”, “automotive industry”
