Ferrari’s plans for its second electric vehicle have hit a roadblock. According to a Reuters report, the Italian luxury car manufacturer has delayed the release of its second EV from 2026 to at least 2028. This decision comes as a surprise, given that Ferrari’s first all-electric vehicle is still on track to be revealed in the spring of 2026, with details to be shared this October.
The delay raises questions about the demand for electric Ferraris. Sources close to the matter told Reuters that there’s effectively no customer interest in an all-electric sports car from Ferrari. The lack of enthusiasm is so pronounced that one unnamed source described demand for such a vehicle as “zero.” This lack of demand appears to be the primary reason for the pushed timeline, giving Ferrari more time to develop its second EV.
It’s worth noting that the first Ferrari EV is expected to be a low-volume model, primarily aimed at checking the electric vehicle box for the brand. In contrast, the second model is supposed to be a more typical production car that pushes the boundaries of EV technology. However, the lukewarm reception to the idea of an all-electric Ferrari suggests that the brand’s identity, closely tied to its combustion engines, may be a harder sell in electric form.
Ferrari isn’t alone in rethinking its electric vehicle strategy. Other luxury car makers have also made similar adjustments. Porsche hasn’t set a sale date for the EV replacements of its 718 Cayman and Boxster models, despite ending production of their gas-powered versions in October. Lamborghini has pushed back its first EV from 2028 to 2029, while Maserati cancelled its planned electric MC20 altogether.
The trend suggests that the shift to electric vehicles in the luxury sports car segment may be more challenging than anticipated. As car manufacturers navigate this transition, they may need to reconcile their brand identities with the changing landscape of the automotive industry.
