Ferrari is reportedly delaying the launch of its second electric vehicle from 2026 to 2028, citing “zero” demand for the car, according to sources revealed by Reuters. The Italian luxury sports car manufacturer had planned to release a higher-volume EV production model by the end of next year, but a lack of customer interest has forced the company to push back the release date.
Ferrari’s EV Plans
The company’s first EV is expected to be a limited-production special model, serving as a “symbolic milestone” for Ferrari’s entry into electric vehicles. The second EV was supposed to be a more mainstream model, with production numbers similar to Ferrari’s regular models, which typically sell between 5,000 to 6,000 units over a five-year period. However, sources close to the matter told Reuters that achieving such numbers with an EV next year would be “impossible” due to the current lack of demand.
Industry Context
This delay allows Ferrari additional time to develop its EV technology further. The company has previously filed patents for a virtual engine-and-transmission system for electric cars, similar to Hyundai’s successful implementation in the Ioniq 5 N. While the delay is primarily attributed to demand issues, the extra time will likely benefit Ferrari’s EV development.
Challenges in the EV Market
Ferrari is not alone in facing challenges with electric performance cars. Other Italian luxury brands have also experienced setbacks. Lamborghini has pushed back the launch of its first EV from 2028 to 2029, and Maserati canceled plans for an electric version of the MC20. The slower-than-expected demand for EVs has led some automakers to reevaluate their strategies, with some regulatory pushes to end gas-car production being delayed or abandoned.
Future Prospects
For Ferrari, adopting a wait-and-see approach might prove beneficial rather than committing to production numbers that may not be met. However, there’s always a possibility that customer attitudes toward performance EVs could shift more rapidly than anticipated. As the automotive industry continues to evolve, Ferrari’s cautious approach to its EV lineup may ultimately prove to be a strategic advantage.
