Ferrari Hits The Brakes On Its Next Electric Car
Ferrari is slowing down its strategy for its second fully-electric car, delaying its launch to 2028 as demand for luxury EVs cools. The automaker initially planned to release its second electric model by 2026, but tepid demand among luxury buyers has prompted a shift. This delay isn’t merely about market timing; it’s also about refining in-house technology crucial for Ferrari’s electric goals. The company faces challenges like balancing battery weight with power to uphold performance standards.
Similar shifts are happening across the sports car sector as brands reevaluate their electric strategies. Despite these challenges, Ferrari remains committed to hybrids, a strategy it’s pursued since 2019. The delay in Ferrari’s EV rollout indicates a cautious stance affecting luxury automakers. Market focus might turn to the viability of high-performance EVs amid changing consumer preferences and environmental trends. Investors and fans will watch closely to see how Ferrari and its peers modify their strategies.
Ferrari’s choice highlights industry-wide challenges—blending luxury with innovation in a still-evolving EV market. As environmental rules tighten and technology advances, observe how these actions shift global market patterns and impact electric infrastructure in the luxury car sector.
