Ford Motor Company’s recent decision to cancel certain electric vehicle (EV) projects has resulted in significant costs, affecting its stock performance. The canceled projects involved two SUVs with third-row seating that were initially planned for production at the Oakville Assembly plant. Originally slated for 2025, the launch was delayed to 2027 before being ultimately canceled.
The cancellation led to a “special non-cash charge” of approximately $400 million, with potential additional expenses reaching $1.5 billion. Ford’s first quarter 2025 financial report revealed a $300 million charge in the fourth quarter of 2024 attributed to “Extended Oakville Assembly Plant Changeover.” The remaining $100 million difference is expected to be reflected in 2025’s figures as Ford reconfigures the Oakville plant to produce hybrid vehicles, a key part of its future strategy.
In a separate development, Ford has filed a patent for “air flow-adjusting wheels,” a technology that could potentially improve fuel performance. This innovation is part of Ford’s broader strategy to enhance vehicle aerodynamics, often referred to as “active aero.” While currently seen in vehicles with racetrack performance, Ford appears to be working on adapting this technology for everyday drivers. The air flow-adjusting wheels could either allow air into the vehicle body or prevent it, potentially impacting fuel efficiency if implemented in production models.
On the investment front, analysts have assigned a Hold consensus rating to Ford’s stock based on recent ratings. With a 14.14% loss in share price over the past year, the average price target implies a 7.27% downside risk. Investors are advised to consider these factors when evaluating Ford’s stock performance and future prospects.
