Ford’s iconic Mustang has long been a fan favorite, but recent sales figures suggest a shift in consumer behavior. Data indicates a noticeable decline in Mustang sales recently, prompting questions about the underlying factors.
In February, Ford’s sales reports revealed that Mustang sales were lower than usual. While February is often a slower month for car sales, the 2,792 units sold this February pale in comparison to the 4,115 units sold during the same period in 2024. The numbers reveal a stark contrast, especially when viewed alongside sales figures for other Ford models.
Here’s a breakdown of the sales numbers:
The E-Series, a work van with versatile configurations, actually outsold the Mustang in February. Meanwhile, the Ford F-Series continues to be a top seller. The Ford Edge had the lowest sales numbers in the lineup. A significant area of growth is the Mustang Mach-E, the all-electric variant.
So, what’s behind the decline in Mustang sales? There are several possible explanations. The 2025 Mustang has become more expensive, with its base model priced at $33,515, compared to the 2024 model’s starting price of around $32,515. Even the EcoBoost engine option carries a higher price tag. For those wanting more power, the GT version with the V8 engine will cost around $47,055.
With the economy in a somewhat unstable state, and costs of living on the rise, the price point could be deterring potential buyers. The fact that the 2025 model doesn’t offer significant upgrades over the previous year’s version adds to the potential for price sensitivity among consumers. Some consumers are also choosing more spacious vehicles, such as SUVs, as their primary transport. Insurance rates also remain high.
It’s still early in the year, and there’s time for sales to improve, but higher prices aren’t helping. The rise in the popularity of the Mustang Mach-E suggests a growing preference for electric vehicles. Increased prices and the practicality of other vehicle types may be pushing consumers away from the classic Mustang, at least for the moment.
