Ford is facing significant challenges in Europe as its recent model strategy has alienated loyal customers, resulting in poor sales. The company is now pinning its hopes on the new compact Puma Gen E hatchback to boost its flagging electric vehicle (EV) sales. The Puma Gen E, built in Romania, is Ford’s first self-developed battery-electric car and will be available in European markets starting at €36,900.
Key Features and Performance
The Puma Gen E is equipped with a 43 kWh battery and an electric motor on the front axle, delivering 124 kW/168 hp. It can accelerate from 0-100 km/h in 8 seconds, making it a fun and engaging drive. The car’s lower center of gravity, thanks to the battery placement in the floor, provides direct steering and firm suspension.
However, the Puma Gen E has some drawbacks. It has a limited range of 376 standard kilometers and slow charging capabilities, with a maximum charging power of 100 kW. The battery can charge from 10 to 80% in 23 minutes, which is relatively quick but limited by the small battery size.
Practicality and Design
Despite its limitations, the Puma Gen E is highly practical. It features an enormous boot with a capacity of 523 liters, including 145 liters under the floor in a “giga-box.” Additionally, there is a 43-liter frunk under the bonnet for storing essentials like charging gear and a first-aid kit.
The interior features a 12.8-inch instrument display and a central 12-inch touchscreen as standard. The design of the electric Puma is similar to its combustion-engined siblings, making it hard to distinguish between the two versions, especially from behind.
Conclusion
The Ford Puma Gen E is an average electric vehicle with some notable strengths and weaknesses. While it is not a groundbreaking model, it retains the practicality of its petrol counterpart and adds engaging driving dynamics. With its competitive pricing and generous storage space, the Puma Gen E is likely to become a bestseller for Ford and potentially attract customers from rival brands.
