Genesis Tops Luxury Auto TV Ad Rankings
Genesis has taken the lead in the ranking of most-seen luxury auto TV ads with its innovative ‘No Old Ideas’ campaign promoting the 2026 GV70. According to iSpot’s analysis for the period of May 19-25, the ad garnered an impressive 127.9 million national TV ad impressions.
Sports Drive Reach for Luxury Auto Commercials
Sports programming played a significant role in the reach of four out of the top five luxury auto commercials. The Genesis ad, which features lightbulbs with legs crawling over the 2026 GV70 before it zooms off, was particularly successful during PGA Tour golf, accounting for 10.5% of its total impressions. Reality TV was another key focus, contributing nearly a third of the total impressions. Viewers surveyed by iSpot’s Creative Assessment praised the ad’s visual scenes, with 41% stating they were the “single best thing” about the commercial.
Top Five Luxury Auto TV Ads
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Genesis: No Old Ideas
- Impressions: 127,892,736
- Estimated National TV Ad Spend: $965,171
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Mercedes-Benz: Many Forms
- Impressions: 95,703,346
- Estimated National TV Ad Spend: $940,249 Mercedes-Benz secured second place with a spot promoting its Dream Days sales event, featuring deals on models like the CLE Coupe. College baseball games were a significant driver of reach for this ad.
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Infiniti: Cleared for Takeoff
- Impressions: 92,417,821
- Estimated National TV Ad Spend: $513,254 Infiniti’s ad for its Once in a Springtime event, offering special deals on the 2025 QX80, ranked third. NHL games and Shark Tank were among the top programming for this ad.
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Buick: Now Is Exceptional
- Impressions: 89,648,546
- Estimated National TV Ad Spend: $1,311,606 Buick’s spot, which aired during various sports events including NBA games and college softball, secured fourth place.
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Audi: Our Best, Made Better
- Impressions: 82,616,646
- Estimated National TV Ad Spend: $834,695 Audi’s upbeat ad for the Q5, featuring music by Jet, rounded out the top five. It performed well during news programs and late-night talk shows.
The data, provided by iSpot, highlights the significant role of sports programming in reaching audiences for luxury auto brands. The rankings may be subject to updates as more airings information becomes available.
