Genesis has revealed two stunning concept vehicles – the X Gran Coupe and X Gran Convertible – at the 2025 Seoul Mobility Show. These concepts are based on the brand’s flagship G90 sedan and represent the latest ‘what if’ styling exercises from Hyundai’s luxury division.## Genesis X Gran Coupe and Convertible Concepts The X Gran Coupe and X Gran Convertible share the spotlight with Hyundai’s new Nexo hydrogen crossover and the facelifted Ioniq 6 at the Seoul show. While they appear production-ready, experts warn not to get too excited about their potential for mass production.## Design and Features The concepts feature significantly redesigned bodies with two fewer doors than the standard G90 sedan. The convertible has a soft-top roof, though it’s depicted with the roof down in all available images. The interiors of both concepts have been upgraded, with the X Gran Coupe featuring green leather accents inspired by Mediterranean olives, while the X Gran Convertible boasts a predominantly blue cabin as a nod to Cabernet Sauvignon grapes from Livorno, Italy.## Brand Ambitions These concepts demonstrate Genesis’s design capabilities and potentially signal the brand’s ambitions to compete with high-end manufacturers like Mercedes, BMW, and Bentley. While coupe and convertible variants might not significantly impact sales figures, they could serve as halo products to elevate the brand’s image and attract more customers to showrooms.## Future Prospects As a standalone brand since 2015, Genesis has sold over 1.3 million units, mostly SUVs and sedans. With the financial backing of parent company Hyundai, Genesis has the potential to develop such special projects without immediate return on investment concerns. Whether these concepts will make it to production remains uncertain, but they certainly showcase the brand’s design prowess and ambition in the luxury automotive market.
